Growth Strategy

Our client said...

"We made the right choice in selecting Purdie Pascoe for our project. The team developed deep knowledge of the therapy area in a short amount of time. Their expertise in study design and market research tools provided great value to the project.

They were very responsive to our questions and were flexible with our requested changes throughout the project.

The results were presented to executive management and led to our 5-year product pipeline for mature markets. We look forward to our next engagement with the team."

Senior Director of Customer Insights and Analytics


The product area

The challenge

  • Help our client direct research and development initiatives and acquisition opportunities in order to maintain market leadership


The approach


Purdie Pascoe value added

  • Strong therapy knowledge

  • Advanced quantitative capabilities

  • Innovative approach to conjoint design

  • Presentation to senior level clients with clear recommendations on where to focus R&D and/or acquisitions