Our client said...
"Purdie Pascoe consistently deliver on project briefs, which is why we have selected them as preferred vendors going forward.
The depth of insights they are able to achieve during qualitative interviews in particularly impressive, helped by the fact that the most experienced senior partners play a key role in executing the research from draft proposal to final report, in a timely manner & within budget.
I have not worked with a more professional outfit, the unique difference in Purdie Pascoe is their ability to tailor the research methodology to the business needs and reflect this in their final report recommendations – they help us understand what doctors believe, not just what doctors say."
Senior Director, Global Strategic Marketing
The product area
Understand the current landscape and where/how this new product might be used
Test key scientific messages for impact and credibility
Help to develop the positioning of the product in Europe and US
Results to inform overall brand communications strategy
Face-to-face in-depth interviews in local languages across the US and 5EU
Purdie Pascoe project lead moderated in US and UK
Experienced local moderators extensively briefed to conduct interviews in other EU markets
Purdie Pascoe value added
Solid therapy expertise from previous research
Smooth working relationship with client market research managers and product team
Strong moderation both in-house and through local network
Extensive experience in positioning and message testing