Message testing

Our client said...

"Purdie Pascoe consistently deliver on project briefs, which is why we have selected them as preferred vendors going forward.

The depth of insights they are able to achieve during qualitative interviews in particularly impressive, helped by the fact that the most experienced senior partners play a key role in executing the research from draft proposal to final report, in a timely manner & within budget.

I have not worked with a more professional outfit, the unique difference in Purdie Pascoe is their ability to tailor the research methodology to the business needs and reflect this in their final report recommendations – they help us understand what doctors believe, not just what doctors say."

Senior Director, Global Strategic Marketing

The product area

Implantable drug delivery system

The challenge

  • Understand the current landscape and where/how this new product might be used

  • Test key scientific messages for impact and credibility

  • Help to develop the positioning of the product in Europe and US

  • Results to inform overall brand communications strategy

The approach

Face-to-face in-depth interviews in local languages across the US and 5EU
Purdie Pascoe project lead moderated in US and UK
Experienced local moderators extensively briefed to conduct interviews in other EU markets

Purdie Pascoe value added

  • Solid therapy expertise from previous research

  • Smooth working relationship with client market research managers and product team

  • Strong moderation both in-house and through local network

  • Extensive experience in positioning and message testing