Pre and Post-launch support

Our client said...

"Purdie Pascoe were responsive, understood the category and were able to supply global and US insights in a timely manner.

They were able to help work within tight timelines and budgets while providing high quality work.

I have come to regard them as an objective and responsive part of our team."

Director, Urology

The product area

Imaging agent for cancer diagnosis - see diagnostics market research

The challenge

  • Supporting our client across a range of research activities, including:

    • Positioning the product in Europe and US

    • Identifying post-launch barriers to uptake

    • Name testing ahead of US launch

    • Assessing opportunity for expansion into new clinical settings (EU and US)

The approach

A mixture of qualitative projects, including projective techniques to identify and understand different customer segments, and quantitative projects including trade-off exercises.

Purdie Pascoe value added