Qualitative

We combine our experience with the latest innovative approaches and projective techniques to deliver high quality, agile qualitative research. Our Directors speak all the major European languages between them, ensuring that subtle but important nuances of language are included in analysis and results.

From tele-depth interviews and focus groups to online communities and bulletin boards, our qualitative experts will work with you to find the best method to meet your research needs.

We have also developed PACE, combining machine learning with human expertise to deliver insights in 60% less time without compromising on quality.

Case studies of some of our qualitative work:

“The strengths that I have seen are an ability to take a product concept and tease out the reactions to it, both the good and the not so good. That is good, but more of an entry ticket in your field than a unique selling point. 

The USP that I have seen is an ability to bring the story of the reaction to the product, and why the reaction is what it is, back into my business in a way that generates credibility and trust.

That might seem like an obvious thing to you, but I would not be comfortable that any and every market research agency would deliver the same credibility with my stakeholders.”

Strategy Leader