For this highly strategic project, we suggested a creative and robust methodology. The survey was conducted very efficiently. Our senior project leaders were very much involved in the fieldwork and execution of the project, and available at all times to answer the client's questions.
Our experience, professionalism and ability to manage complex data sets helped us to address the challenges of a large global study. We helped our client track: product image, market changes, the relative importance of competitive product features, assess results of key business growth initiative and marketing messages.
To assess the market potential and likely positioning of the product in Europe and identify the key benefits and drawbacks of the product from the customer’s perspective; we conducted IDIs in a central location in each country supplemented by a series of TDIs using experienced local moderators extensively briefed to conduct the interviews.