Tracking performance

Our client said...

"Purdie Pascoe has done a fantastic job of managing our large, global tracking study! We appreciate their experience, professionalism, ability to manage complex data sets and global breadth.

We have especially appreciated their ability to give good guidance on how to get data from more challenging markets such as Brazil, Australia and China. I would highly recommend them!"

Senior Manager of Marketing Strategy

The product area

Implantable cardiovascular devices

The challenge

  • Help our client track:

    • Product image

    • Market changes

    • Relative importance of competitive product features

    • Assess results of key business growth initiative and marketing messages

The approach

  • Annual quantitative surveys in Europe, the USA, Japan and Brazil

    • Including key driver analysis

Purdie Pascoe value added

  • Strong therapy knowledge

  • Advanced Quantitative capabilities

  • Good working relationship with senior stakeholders, allowing consultative / partnership approach to tracking these markets