We are highly experienced in both qualitative and quantitative research. Our services span all aspects of market research, from designing the approach and materials to conducting and managing fieldwork, and delivering insightful results to our clients.
The Purdie Pascoe team is made up of accomplished interviewers and moderators with experience in a wide range of topics, techniques and formats. Where necessary we work with a trusted network of experienced healthcare moderators in local markets.
Purdie Pascoe offers a wide array of quantitative solutions where applicable, including conjoint, segmentation and pricing techniques. We have extensive experience of designing, implementing and interpreting multivariate exercises, working with statistics experts where necessary – in particular Gary Bennett (The Stats People).