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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Purdie Pascoe Team - Alice Robertson, Research Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Purdie Pascoe Team - Priyal Sharma, Senior Medical Writer</image:title>
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      <image:title>The Purdie Pascoe Team - Guy Pasquill, Data Analytics Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Purdie Pascoe Team - Isabel Bradshaw, Senior Research Executive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Purdie Pascoe Team - Hemant Mistry, Senior Research Executive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our resources - How we collected Level 4 PMCF data for our client's Class III Peripherally Inserted Central Catheter (PICC) through a high-quality PMCF survey - Make it stand out</image:title>
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    <loc>https://www.purdiepascoe.com/news-views/bias-in-medical-device-research</loc>
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      <image:caption>The Medical Device Marketing Podcast | Produced by Podymos</image:caption>
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      <image:title>Our resources - Implementing market research across the product lifecycle - Make it stand out</image:title>
      <image:caption>The Medical Device Marketing Podcast | Produced by Podymos</image:caption>
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    <loc>https://www.purdiepascoe.com/news-views/the-medical-device-marketing-podcast</loc>
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      <image:title>Our resources - Demystifying Market Research - Essential Insights for Medical Device Marketers - Make it stand out</image:title>
      <image:caption>The Medical Device Marketing Podcast | Produced by Podymos</image:caption>
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      <image:title>Our resources - Demystifying Market Research - Essential Insights for Medical Device Marketers - Make it stand out</image:title>
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      <image:title>Our resources - Purdie Pascoe global meeting 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1727793100882-0H8LYNYNL7YKM8UL702A/0158_240926_CHH_PP_2392.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe global meeting 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1727792227618-RLR0GXQ052EABYT90Y1N/0153_240926_CHH_PP_8224.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe global meeting 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1727793210495-Q70O4YW3R6RHVVT9X9KZ/0387_240926_CHH_PP_3970.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe global meeting 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1727791193036-YA1NU37L22PGI01TQTJ4/0104_240926_CHH_PP_2185.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe global meeting 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1727793468367-JZWX3GH0H5WV1DHGENS5/0463_240926_CHH_PP_4294.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe global meeting 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1727791471882-TY9IHYGF85LAVO9ODR1N/0477_240926_CHH_PP_4341.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe global meeting 2024</image:title>
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  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/human-in-the-lead-insights-from-the-raps-convergence-in-california</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/f74adc51-85e6-405e-8f79-514c78907e12/On+stand.png</image:loc>
      <image:title>Our resources - Human in the Lead: Insights from the RAPS Convergence in California - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/39743744-de8e-410e-8f39-e43d998e2515/Why+work+with+us+PMCF.png</image:loc>
      <image:title>Our resources - Human in the Lead: Insights from the RAPS Convergence in California - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/spotlight-on-healthcare-market-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/19d1e4b5-6eb2-4815-8641-6d30024612bc/Guy+spotlight.jpg</image:loc>
      <image:title>Our resources - Spotlight on Healthcare Market Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/new-syndicated-report-cancer-monitoring-us-landscape-ctdna-mrd-uptake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/efb3a94b-0c5b-4122-b6d0-956ef38d9f3a/MRD+Syndicated+one-pager.jpg</image:loc>
      <image:title>Our resources - New Syndicated Report: Cancer Monitoring US Landscape - ctDNA MRD Uptake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/navigating-the-challenges-and-benefits-of-post-market-clinical-follow-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/bff00ac0-8cfd-43bf-a17c-6fa31e7c30bb/Medical+devices+zone+logo+1.png</image:loc>
      <image:title>Our resources - Navigating the challenges and benefits of post-market clinical follow-up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/f8ad5812-4f5b-4f80-8024-941a58d8ae6e/Medical+device+zone+interview.png</image:loc>
      <image:title>Our resources - Navigating the challenges and benefits of post-market clinical follow-up</image:title>
      <image:caption>Post-market clinical follow-up (PMCF) is an essential aspect of medical device regulation, aimed at proactively ensuring the safety and performance of devices on the market. In this interview Marcus Torr provides a breakdown of this approach, including how it can improve patient safety as well as the challenges it poses for small to medium-sized enterprises.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/our-bcorp-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-19</lastmod>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/our-team-has-grown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/3223bab7-d04b-4620-a65f-42177ef91927/US+flag.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe opens new US office - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/unveiling-purdie-pascoe-validated-brand-equity-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/df602208-006b-4660-a03e-3bb9d21eedca/Market+Penetration+-+image+for+BE+Validation+article.jpg</image:loc>
      <image:title>Our resources - Unveiling Purdie Pascoe's Validated Brand Equity Model&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/pmcf-surveys-how-to-ensure-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/ai-at-purdie-pascoe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/3a513151-924a-4028-a8f1-d9d0b267aa35/AI+article+-+image.jpg</image:loc>
      <image:title>Our resources - AI at Purdie Pascoe - In the expansive realm of market research tools, AI becomes our secret weapon at Purdie Pascoe. Whether it's the innovative software or smart utilization of ChatGPT, it acts as an efficient assistant, swiftly handling tedious tasks and providing alerts when needed.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/pmcf-article-published-in-journal-of-medical-device-regulation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1701788357827-UMNG3H1T3VL2HWOOC204/JMDR%2Bpic.jpg</image:loc>
      <image:title>Our resources - PMCF expertise published in Journal of Medical Device Regulation</image:title>
      <image:caption>Authors: Marcus Torr, Martha Vakalopoulou-Paschalidou, Tonika Chester, Chris Webb and Tom Melvin . Post-market clinical follow-up (PMCF) surveys have become a significant topic in the industry, offering a cost-effective solution for PMCF data collection. However, their effective implementation can be challenging. In this article, the PMCF experts at Purdie Pascoe focus on high-quality, case/patient-specific PMCF surveys that provide Level 4 data. They outline how to plan, design, and implement these surveys for successful submission to Notified Bodies and for MDR certification.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/f2f-in-memoriam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1700132384197-SJTU3RAVLDQWPDTB7CS3/F2F+-+In+Memoriam+istock+image.jpg</image:loc>
      <image:title>Our resources - Face-to-face: In Memoriam - Guy Pascoe, Co-founder I still remember my first exposure to market research: it was in the late 90s, a few years before I moved into the industry myself, and I was working for a cellphone company.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/key-considerations-for-your-pmcf-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/tumor-agnostic-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/8fdff22b-cc6c-4afa-8531-448b18a83210/ESMO+TA+Infographic.jpg</image:loc>
      <image:title>Our resources - Tumor Agnostic testing – Awareness of biomarkers, Market landscape and Approaches</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/turning-brand-equity-metrics-into-action-plans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/d3a6384b-cde1-4c42-b389-ab6c2a1be4af/Brand+salience+image+4.jpg</image:loc>
      <image:title>Our resources - Turning Brand Equity Metrics into Action Plans - In this series, we have already explored the best way to drive brand growth and the market research approaches needed to support it.</image:title>
      <image:caption>So, we now have our key brand metrics and understand which channels are preferred by our customers. But how do we turn this information into an action plan?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/omnichannel-marketing-and-brand-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/66af365b-35aa-4f4a-83f5-840a6d1df89f/Brand+Salience+image+3.jpg</image:loc>
      <image:title>Our resources - Omnichannel Marketing and Brand Experience - During the COVID pandemic, many aspects of our lives were transformed, from the way that we shop to the way that we work. We had to learn how to do many things differently, including how we communicate with others.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1e5340fa-2685-4871-b828-60ae356fcc52/Brand+saliance+tri.png</image:loc>
      <image:title>Our resources - Omnichannel Marketing and Brand Experience - The result is a clear action plan for your marketing activities, helping you prioritise those channels that are most likely to deliver positive memorable experiences…and help you get the mix between digital and traditional channels right.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/brand-salience-brand-availability-and-other-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/2285e7ff-44ca-4c72-8628-1356e467863f/Brand+Salience+image+2.jpg</image:loc>
      <image:title>Our resources - Brand Salience, Brand Availability and Other Metrics - In the first part of our series, we established that brand salience is essential for brand growth. So, what exactly is brand salience?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/the-science-of-marketingnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/eb50b2b7-dd72-4fea-8431-6ca518f56e09/Brand+Salience+image.jpg</image:loc>
      <image:title>Our resources - The Science of Marketing&amp;nbsp; - In 2012 Byron Sharp published his breakthrough book, How Brands Grow, in conjunction with the Ehrenberg-Bass Institute. The book has transformed marketing by focusing on the science of brand growth and debunking some commonly held theories.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/the-price-is-right-a-guide-to-pricing-techniques</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/6269a2be-ea4e-46fe-8a05-68626d33f388/iStock-824132796.jpg</image:loc>
      <image:title>Our resources - The Price is Right – a guide to pricing techniques - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/4th-medical-devices-regulatory-and-compliance-online-summit-vonlanthen-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/fdd94b27-83d3-4ae7-bc6e-0c301e6189b3/Picture1.png</image:loc>
      <image:title>Our resources - 4th Medical Devices Regulatory and Compliance Online Summit - Post market clinical follow-up (PMCF) surveys: The ever-changing landscape</image:title>
      <image:caption>Date:  24 - 25 March, 2022 Location:  Virtual / Zoom</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/guys-4-top-tips-for-ad-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/28e3103d-abfe-417c-b757-f8ea83a892de/iStock-1219707130.jpg</image:loc>
      <image:title>Our resources - Guy’s 4 Top Tips for Ad Testing - Here at Purdie Pascoe, ad testing represents a significant share of the work we do.  Our role is to test the gems that our client’s creative partners come up with, to see which sparkle most brightly</image:title>
      <image:caption>But having done these kinds of studies hundreds of times over the years, we’ve developed a reasonably shrewd idea as to what kinds of ad tend to work well and which are likely to flop.   Here are a few key tips:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/conjoint-introducing-bwc2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/cfaeb14a-93bf-4124-9723-5d081249a08f/iStock-980118370.jpg</image:loc>
      <image:title>Our resources - Conjoint – introducing BWC2 - Conjoint is, as anyone reading this will likely know, a handy catch-all term for a whole family of exercises which aim to make sense of the messy business of human decision-making.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/clinical-research-can-data-support-your-identification-of-low-incidence-oncology-patients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1632475680492-7CSNBWW3GD6BEXASPG2H/iStock-123212393.jpg</image:loc>
      <image:title>Our resources - Clinical research – Can data support your identification of low incidence oncology patients? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/companion-diagnostics-insights-what-do-you-really-know-an-essential-component-to-your-pre-launch-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1631789485294-USRJZVAADOCGHGNZSWOW/Cancer+markers+image.jpg</image:loc>
      <image:title>Our resources - Companion Diagnostics Insights – What do you really know? An essential component to your pre-launch plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/key-driver-analysis-using-ccr-johnsons-a-more-stable-key-driver-analysis-approach-with-the-ability-to-handle-all-types-of-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1626777739675-DIGCP96XIXPTBHILNC6D/Screenshot+2021-07-20+114154.png</image:loc>
      <image:title>Our resources - Key Driver Analysis – Using CCR-Johnson’s, a more stable approach, able to handle all types of data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/heat-map-a-great-way-to-present-geographical-differences-in-a-data-set</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1626776737639-DL7Z5GUEM3GR38WLD93G/Screenshot+2021-07-20+112516.png</image:loc>
      <image:title>Our resources - Heat Map – A great way to present geographical differences in a dataset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/bar-chart-race-an-interesting-and-engaging-dashboard-to-present-longitudinal-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1626775809098-JSU2WHQYRILMGPAAG1L7/Screenshot+2021-07-20+110921.png</image:loc>
      <image:title>Our resources - Bar Chart Race – How to beat the rest when presenting longitudinal data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/levels-of-deprivation-and-non-white-ethnicity-are-highest-drivers-of-covid-19-deaths-and-cases-across-england</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1622734027939-TR5SHMMUDUL92VQFGTU5/iStock-1255590652.jpg</image:loc>
      <image:title>Our resources - Levels of deprivation and non-white ethnicity are highest drivers of COVID-19 deaths and cases across England - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/bobi-awards-2021-our-winning-submission</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1621605066062-SHML6414SZUHXK4K9UI7/I+am+Smarticus+front+page.png</image:loc>
      <image:title>Our resources - BOBI Awards 2021 - our winning submission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/award-winning-analysis-of-international-covid-19-data-shows-stricter-government-stringency-measures-linked-to-higher-case-and-death-rate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-05</lastmod>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/ivd-manufacturers-its-time-to-get-ready-for-ivdr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1618566330525-24303AIWMZD20EJDU0FE/iStock-1052005298.jpg</image:loc>
      <image:title>Our resources - IVD Manufacturers, its time to get ready for IVDR - EU-MDR &amp; EU-IVDR  Both the EU Medical Device Regulation (EU MDR) and the EU In-Vitro Diagnostics Regulation (IVDR) are new and updated sets of regulations, following on from the Medical Device Directive (MDD) and the In-Vitro Diagnostics Directive (IVDD) respectively. The EU-MDR comes into force in May 2021, while the IVDR follows a year later in May 2022.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1618567195249-ARC49UFS9LJAOEO5MGCF/Picture1.png</image:loc>
      <image:title>Our resources - IVD Manufacturers, its time to get ready for IVDR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1618567221722-62SJUPF0J8DYYGVQK00R/Picture2.png</image:loc>
      <image:title>Our resources - IVD Manufacturers, its time to get ready for IVDR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/webcam-interviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1616770708778-WW1K9XGC0JRMJ2BTIWI2/iStock-1249601252.jpg</image:loc>
      <image:title>Our resources - Webcam Interviews - The rules of engagement - First off, we need to standardize the terminology please people…I’m seeing everything from the vanilla ‘video interviews’ to the hateful ‘WATDIs’.  Surely not snigger-inducing VDIs, or post-apocalyptic ZoomDIs.  I’m going to go with webcam interviews, prosaic and not strictly accurate (the cam may not be on, see below), but inoffensive at least. Anyhow, as I wrote last year these are not new, but they have most definitely entered the mainstream for all of us who regularly moderate interviews – and they are undoubtedly here to stay.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/the-art-and-science-of-segmentation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1614857780312-F4326DOH3N185OYA2VS3/Doctor+Targeting.jpg</image:loc>
      <image:title>Our resources - The art and science of segmentation - In this blog series, we have already looked at how pharma brands are increasingly using delivery devices to differentiate and deliver better patient outcomes. We also provided our top 5 tips for developing delivery devices that make a difference. We are now going to dive into some of these tips to provide very practical advice on how to deliver an optimal market research programme to your organisation. One of our Top 5 Tips focused on identifying the right stakeholders. For our third blog in the series, I have been joined by our friend and partner, Gary Bennett, from The Stats People, to talk about targeting and segmentation, and more specifically how to improve the effectiveness of your marketing through a segmentation approach that works.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/5-top-tips-to-help-pharma-companies-develop-successful-devices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1612523774146-11BCPR8P7FEH3LL3I5MU/Top+5+tips+doctor.jpg</image:loc>
      <image:title>Our resources - 5 Top Tips to help pharma companies develop successful devices - In our last blog, we looked at how recent technological advances have super-charged the value that medical devices and diagnostics offer pharma brands. Beyond-the-pill solutions are now an essential part of any new pharma launch and innovative delivery devices are increasingly providing a point of differentiation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1612524195943-TC3K8RASBLXSMS933CZD/Stephen%252BPotts%25252C%252BDirector%252B.jpg</image:loc>
      <image:title>Our resources - 5 Top Tips to help pharma companies develop successful devices - If you have any questions regarding this blog, or if you would like more information on how to develop successful delivery devices and beyond the pill solutions, please contact Stephen Potts at stephen.potts@purdiepascoe.com</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/the-value-that-medical-devices-offer-pharma-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1611741770064-3T4YJX721U36YOOBI1RC/Doctor+with+inhaler.jpg</image:loc>
      <image:title>Our resources - The value that medical devices offer pharma brands - In the 1990s, when I started in healthcare market research, successful pharma launches were built on strong clinical profiles. Blockbusters like Lipitor, Prozac and Losec succeeded on the basis of their superior clinical data. Huge salesforces then took this data to as many doctors as possible to persuade them of the value of their product…and huge sales followed.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1667381570082-HFBD8X3QWDA4E1JXSYA2/0103_SW221005_PUR_PAS_3446.jpg</image:loc>
      <image:title>Our resources - The value that medical devices offer pharma brands - If you have any questions regarding this blog, or if you would like more information on how to develop successful delivery devices and beyond-the-pill solutions, please contact Stephen Potts at stephen.potts@purdiepascoe.com</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/pmcf-surveys-how-to-implement-them-for-your-eu-mdr-submissions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1615219307358-351IAI8TZ4TH929XB23L/iStock-1134247984+%281%29.jpg</image:loc>
      <image:title>Our resources - PMCF Surveys: How to implement them for your EU-MDR submissions - The EU Medical Device Regulation (EU MDR) is a new and updated set of regulations, following on from the Medical Device Directive (MDD), that will now come into force on May 26, 2021. It requires medical device manufacturers to take prime responsibility for getting their products CE-marked in order to sell in the European marketplace.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1611068149588-5OG3CMAZK6H6LOAIRPAM/PMCF+acticle+picture+1.png</image:loc>
      <image:title>Our resources - PMCF Surveys: How to implement them for your EU-MDR submissions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1667382455526-U21BK9QXR5ILGHXWB7HS/0134_SW221005_PUR_PAS_3554.jpg</image:loc>
      <image:title>Our resources - PMCF Surveys: How to implement them for your EU-MDR submissions - If you have any questions regarding this blog, or if you would like more information on how to develop successful delivery devices and beyond-the-pill solutions, please contact Marcus at marcus.torr@purdiepascoe.com</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/how-to-invent-the-market-research-equivalent-of-spreadable-chocolate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1610033952233-Y5S4JUHQZ2OB988OZUS1/pexels-cottonbro-4720382.jpg</image:loc>
      <image:title>Our resources - How to invent the market research equivalent of spreadable chocolate - This article written by Stephen Potts featured in EphMRA’s December Newsletter.</image:title>
      <image:caption>I first had Nutella (other brands of spreadable chocolate are available) when I was 14 years old, on an exchange to Germany. I remember thinking what a brilliantly naughty idea it was. Spreadable chocolate for breakfast! What’s not to love? But it’s such a simple innovation, taking a much loved product, chocolate, that had already been around for centuries, and simply changing the format so that it can be used in new ways and at other times of the day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1610037720722-6G8WKMV5CC7GSNHXYDLU/Stephen%252BPotts%25252C%252BDirector%252B.jpg</image:loc>
      <image:title>Our resources - How to invent the market research equivalent of spreadable chocolate - If you’d like to discuss any of these issues, or any aspect of qualitative research, please contact Stephen, a Director at Purdie Pascoe, at stephen.potts@purdiepascoe.com</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/moderately-awesome-tales-from-the-front-line-of-webcam-interviewing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1603205974238-GFJ52ISEJJX3IS0QZMLK/iStock-1219329148.jpg</image:loc>
      <image:title>Our resources - Moderately awesome – tales from the front line of webcam interviewing - In this article, Guy Pascoe explores the pros and occasional cons of using web platforms to replace good old TDIs.</image:title>
      <image:caption>Most of us who worked in market research in recent years will be familiar with video interviewing, and likely have moderated / watched / taken part in online IDIs or even groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1603299481456-0SM9RMJCGQC735RRXLC4/Guy%2525252BPascoe%2525252C%2525252BDirector.jpg</image:loc>
      <image:title>Our resources - Moderately awesome – tales from the front line of webcam interviewing - I If you’d like to discuss any of these issues, or any aspect of qualitative research, please contact Guy Pascoe, a Director at Purdie Pascoe, at guy.pascoe@purdiepascoe.com</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/telehealth-the-covid-effect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1603292637760-3BL80RSYBIV5O52RPK9H/TeleHealth%252BHealthcare%252BMarket%252BResearch.jpg</image:loc>
      <image:title>Our resources - Telehealth – The COVID Effect - Guy Pascoe looks into whether the rapid advances in telehealth brought on by COVID are here to stay. “Telehealth use began to skyrocket back in March as patients saw virtual care as a necessity amid the COVID-19 pandemic. Patients are continuing to see doctors over video visits but for different reasons now: It's more convenient and faster than going to see the doctor in person.”</image:title>
      <image:caption>Fierce Healthcare – June 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1603292752170-3VA15NU07C6JUX1NFWHY/Guy%2525252BPascoe%2525252C%2525252BDirector.jpg</image:loc>
      <image:title>Our resources - Telehealth – The COVID Effect - If you’re thinking about how to maximize the opportunities that this acceleration is already bringing, please contact Guy Pascoe, a Director at Purdie Pascoe, at Guy.Pascoe@purdiepascoe.com</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/agility-in-action-how-to-deliver-quality-research-in-half-the-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1593598962217-W2XLMYDXGW53NUU28JS2/Agility%252Bin%252BAction%252BHealthcare%252BMarket%252BResearch.jpg</image:loc>
      <image:title>Our resources - Agility in Action – How to deliver quality research in half the time</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1593599186516-B4NFLXB5456IF9T3HYWE/Stephen%252BPotts%252Bjoins%252BPurdie%252BPascoe.jpg</image:loc>
      <image:title>Our resources - Agility in Action – How to deliver quality research in half the time</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/eu-mdr-will-you-be-ready-in-11-months-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1593602499907-OOH4JAMYUWHY7XDBWC9K/PMCF%252BHealthcare%252BMarket%252BResearch%252BiStock-1238254657.jpg</image:loc>
      <image:title>Our resources - EU MDR – Will you be ready in 11 months’ time?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1593597715835-MJHM41JE77NVJ0D6H2LH/Marcus%2BTorr%2C%2BResearch%2BManager.jpg</image:loc>
      <image:title>Our resources - EU MDR – Will you be ready in 11 months’ time?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/stephen-potts-joins-purdie-pascoe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1586179651476-5SH2URNN3YBYH7N7RLZ4/Stephen+Potts+joins+Purdie+Pascoe.jpg</image:loc>
      <image:title>Our resources - Stephen Potts joins Purdie Pascoe</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/innovation-in-the-time-of-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1586179262016-6K5DOCRYJZAPLMB9LZ9U/Innovation+in+the+time+of+COVID-19.jpg</image:loc>
      <image:title>Our resources - Innovation in the time of COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1586179304362-P8NFIIK8JG025TCGKOQA/Innovation+in+the+time+of_COVID-19.jpg</image:loc>
      <image:title>Our resources - Innovation in the time of COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1586179381696-OYEN7YIWNURKQ2FZZCPO/Innovation_in+the+time+of+COVID-19.jpg</image:loc>
      <image:title>Our resources - Innovation in the time of COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1586179434874-U80UR6Z37FBNKUGHXTDU/Innovation_in_the_time_of_COVID-19.jpg</image:loc>
      <image:title>Our resources - Innovation in the time of COVID-19</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/purdie-pascoe-leads-the-way-on-eu-mdr-compliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1585924286063-M0Y6ZSBN6LN17PIX4P41/Purdie+Pascoe+leads+the+way+on+EU+MDR+Compliance.jpg</image:loc>
      <image:title>Our resources - Purdie Pascoe leads the way on EU MDR Compliance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/the-healthcare-industry-collaborates-to-fight-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1589981391639-KX8T22X8MMS9XKT94F45/The+Healthcare+Industry+Collaborates+to+Fight+COVID-19.jpg</image:loc>
      <image:title>Our resources - The Healthcare Industry Collaborates to Fight COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1589981439649-PMBSA1PZWTZZK02YK3IS/stephen+potts.jpeg</image:loc>
      <image:title>Our resources - The Healthcare Industry Collaborates to Fight COVID-19</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.purdiepascoe.com/news-views/eu-mdr-while-working-from-home-get-ahead-of-the-game</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1589981690904-54AB820N3K4E175342RK/EU+MDR+%E2%80%93+while+working+from+home%2C+get+ahead+of+the+game.jpg</image:loc>
      <image:title>Our resources - EU MDR – while working from home, get ahead of the game</image:title>
    </image:image>
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  <url>
    <loc>https://www.purdiepascoe.com/news-views/at-purdie-pascoe-we-believe-in-community-spirit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e85e6f79befd905d73f2763/1589981781879-N6PE7QWMTUWQUTB7DDFL/At+Purdie+Pascoe%2C+we+believe+in+Community+Spirit.jpg</image:loc>
      <image:title>Our resources - At Purdie Pascoe, we believe in Community Spirit</image:title>
    </image:image>
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    <loc>https://www.purdiepascoe.com/news-views/category/Brand+tracking</loc>
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