How to grow your brand and create advertising that really works
Sign up for this free webinar today, brought to you by wethepeople and Purdie Pascoe
Byron Sharp’s breakthrough book, How Brands Grow, and its successors have transformed marketing by focusing on the science of brand growth and by debunking some commonly held theories.
One of the key points Sharp makes concerns distinctiveness. He explains why it’s a critical factor in brand success. But what does that really mean? And how do you make your marketing truly distinctive?
Now wethepeople and Purdie Pascoe are getting together to host a new webinar based firmly on Sharp’s marketing science. In this 45-minute online session you will learn some of the fundamentals of how to grow your brands and create advertising that really works.
Places are limited, but you can book yours today.
Date: Thursday 7th March
For our lunchtime session 12:00 – 13:00 GMT / 13:00 – 14:00 CET register here
For our evening session 17:00 – 18:00 GMT / 18:00 –19:00 CET register here
The webinar will cover 2 key topics: Understanding the importance of being distinctive from a neuroscience perspective, and using that knowledge to create distinctive campaigns that grow your brand. So you will hear about:
· Why the brain lets us focus attention on either the familiar or the new and different – but never both at the same time.
· How our attention shifts as things become more familiar to us
· How to create distinctive campaigns, featuring a real-world example, and how to measure their effectiveness in market research
· Designing marketing strategies that harness mental and physical availability, to clearly spot that golden moment of purchase or prescribing
· Why successful brands are always salient, and easy to acquire.
Throughout the webinar we’ll be including practical examples and case studies that will help you to improve your marketing performance.
After the webinar, there will be a 15-minute opportunity for questions and discussion.
Book your webinar place today
Date: Thursday 7th March
For our lunchtime session 12:00 – 13:00 GMT / 13:00 – 14:00 CET register here
For our evening session 17:00 – 18:00 GMT / 18:00 –19:00 CET register here
Meet your hosts
Stephen Potts, Director, Purdie Pascoe
Purdie Pascoe is a boutique market research agency with deep expertise in pharmaceuticals, medical devices, precision medicine and in-vitro diagnostics. We combine our expertise with a full range of qualitative and quantitative techniques, including the latest digital approaches. We offer our clients the international capabilities of the larger agencies, while delivering the senior involvement and expertise of a boutique.
Michel Dubery, Strategy Partner, wethepeople
Wethepeople is a communications agency that is passionate about creating campaigns using neuroscience principles, particularly those around attention. Everything we do reflects how people use and act on information, using the different types of attention we bring to our world. We use this to create strategies, branding and multichannel campaigns that drive action.