Debbie Higham, Research Director
Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.
Lindsey Bernal, Research Director
Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.
Sophie Baker, Research Director
Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.
Vanessa Slade, Research Director
Vanessa Slade joined Purdie Pascoe in 2021 as an Associate Director.
She has a BSc (Hons) in Biology with Modern Language (Spanish) from the university of Manchester, which included a 10-month placement in the Ecology Department of the University of Barcelona.
She’s gained qualifications in marketing (Professional Certificate, Chartered Institute of Marketing) and market and social research practice (Advanced Certificate, Market Research Society), as well as gaining a position on a graduate scheme where she was awarded the role of Operations and Marketing Executive in her final year.
Sebastian Newton, Associate Director
After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting. He has previously worked across a variety of therapy areas, although his main focus has been on respiratory diseases, diabetes, oncology and rheumatology. Seb joined Purdie Pascoe in 2021 following a role at a branding agency in Manchester.
Parisa Valadan, Associate Director
Parisa began her career in healthcare market research in 2017 at Adelphi Research in Manchester, where she gained experience with both quantitative and qualitative projects for global clients. She continued to build this experience at the Research Partnership in London, before joining the Purdie Pascoe team in October 2021 as a Research Manager.
Freya Lovely, Senior Research Executive
Freya joined Purdie Pascoe in 2021 as a Research Executive.
She holds a First Class BSc in Medical Sciences from the University of Leeds, which included a 15 month placement with Purdie Pascoe.
Alexandra Hunt, Senior Research Executive
Alex joined Purdie Pascoe in 2023 as a senior research executive.
She has a BSc (Hons) in Biomedicine from the University of Manchester, as well as an MSc in Pharmacology from the University of Oxford. Prior to joining Purdie, Alex started her career as a research executive in Manchester, where her work focused on the pharmaceutical market.
In addition to her day to day responsibilities, she was a team lead for forum based methodologies, as well as an active member of her firms sustainability initiative.
Madeleine Berry, Research Executive
Madeleine joined Purdie Pascoe in late 2022 as Research Executive primarily supporting the PMR team.
She holds an MSc in International Relations from LSE and has a background in social science.