We work with global medtech and pharma companies from our headquarters in London, UK.

We focus on medical devices market research, as well as diagnostics and pharmaceuticals.
We conduct qualitative and quantitative medical market research worldwide with our international research partners.

 Global Healthcare Market Research Services


Quantitative Healthcare Market Research

Purdie Pascoe offers a wide array of quantitative solutions where applicable, including conjoint, segmentation and pricing techniques. We have extensive experience of designing, implementing and interpreting multivariate exercises, working with statistics experts where necessary – in particular Gary Bennett (The Stats People).

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Qualitative Healthcare Market Research

The Purdie Pascoe team is made up of accomplished interviewers and moderators with experience in a wide range of topics, techniques and formats. Where necessary we work with a trusted network of experienced healthcare moderators in local markets.

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Medical Device Market Research

The medical device and diagnostics industry (medtech) can be categorized in dozens of ways and divided into hundreds of distinct fields, but the majority of the product and therapy areas in which we regularly work can be placed in one of the following groups: diagnostics, implantable devices, surgical equipment, drug delivery and interventional procedures.

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Pharmaceutical Market Research

Our recent pharma experience includes ophthalmology, neurology and urology. The team’s experience prior to Purdie Pascoe covers nearly all therapeutic areas. We have seen the importance of drug delivery devices continue to increase which is why we set up a specialised pharma practice led by Debbie Higham.

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