Privacy policy & Cookie policy

Introduction

Purdie Pascoe Ltd is committed to protecting and respecting your privacy and keeping secure any personal information that we collect. This privacy policy sets out how we use and protect the personal information provided to us as well as your rights relating to your personal information. By “personal information” we mean any information about you, that either you or a third party has provided to us.

This privacy policy applies to clients, research participants, suppliers, contractors, freelancers, consultants, employees, job applicants, and any visitors to our website.

Who are we?

Purdie Pascoe Ltd and its affiliate Purdie Pascoe US Inc. (from this point forward referred to as “Purdie Pascoe”, “we”, “our”, “us”) is an independent market research agency that conducts surveys on behalf of medical technology, pharmaceutical, and precision medicine and diagnostic companies (our clients).  These surveys may be conducted face to face, over the telephone or online.

Purpose of this privacy notice

This notice sets out the basis on which we process personal data we collect from you or that you provide to us.

For the purpose of this notice, “personal data” means any data or information that relates to an identified or identifiable individual.

Contact details

If you have any questions or concerns about our privacy practices or the personal information that we hold about you or if you wish to make a complaint, please feel free to contact:

Purdie Pascoe Ltd – FAO Data Protection Officers

Unit 2, Dovedale Studios
465 Battersea Park Road
London SW11 4LR
United Kingdom
Telephone: +44 20 3814 5308
Website: www.purdiepascoe.com
Email: privacy@purdiepascoe.com

Data handling

Data Controller

Purdie Pascoe’s business is structured under two main divisions:

Primary Market Research (PMR)
Post Market Clinical Follow up (PMCF)

Where data is collected for our own purposes, Purdie Pascoe acts as the Data Controller.

Some clients also deem us to be Joint Data Controllers for research projects.

Data Processor

Purdie Pascoe also handle data processing on behalf of our clients, who typically serve as data controllers for these activities. When acting as a processor, we strictly process personal data in line with the controller’s documented instructions, as outlined in data agreements or contractual arrangements.

The data we collect from you

We may process various types of personal data about you, including its collection, storage, use, and transfer. This may encompass:

  • Identity Data: Name, unique identifiers, marital status, date of birth, gender, recruitment, and employment details.

  • Sensitive Data: racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data, health data, and sexual orientation

  • Contact Data: Address, email, and phone number.

  • Technical Data: IP address, browser type, time zone, location, browser details, and operating system information.

  • Profile Data: Current job role, job application details, interests, and survey responses.

  • Usage Data: Information on how you interact with our website and services.

  • Marketing & Communication Data: Your preferences regarding marketing messages and communication channels.

How is data collected

We collect data from various methods:

  • Via our website when you complete a form

  • Information you provide if you report a problem with our website or services

  • If you contact us via any method

  • Collection of business information at a Purdie Pascoe or third-party event, such as via business cards

  • Details of your visit to our website, such as traffic data, location data, communication data etc.

  • When you subscribe to our services or publications

  • If you request marketing communications be sent to you

  • If you take part in Purdie Pascoe research projects
    - Receiving your contact details from the client we are conducting the survey for. This data will have been lawfully collected, with consent for use by a third party for research purposes.
    - Receiving your contact details from a third party, such as a fieldwork agency. With your explicit consent, the fieldwork agency may share with us personal information that is necessary for us to conduct our research.
    - Receiving your contact details directly via personal entry into a research study

  • If you apply for a job

Sensitive Personal Data

“Sensitive” or “special category” personal data includes racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data, health data, and sexual orientation.

During the course of research activities among consumers or patients and only with your explicit consent, we may collect special category (sensitive) personal data related to your health in order to meet the survey objectives.  We will only do this where we have obtained your explicit consent.

Lawful use of Personal Data

Purdie Pascoe will only use your personal data in cases where we have a legal basis to do so.

The personal information that we collect or receive may be used for the following purposes:

Business

  • Website Operations / Analysis of site usage / Website marketing – Your IP address and other device and operating system specifications are obtained. Consent is acquired through our cookie declaration, which can be changed at any time.

  • Providing you with information or to respond to your enquiries. This includes name, contact details, and any other information provided within the enquiry. We will have your consent or determine that we have a legitimate interest in using your details to provide you with relevant information.

  • Sales and marketing. This includes name and contact details, and any information relating to your relationship with Purdie Pascoe. We will have your consent or determine that we have a legitimate interest in using your details to provide you with relevant information.

Research

  • Dealing with enquiries and requests submitted to us via mail, e-mail, phone or our website.

  • Conducting market research or PMCF survey for which we or our partner fieldwork agency have obtained your explicit consent.  Prior to collecting information from you, we provide you with full details of the purpose and nature of the project and what will happen to the information we collect.  The information that you provide will remain confidential and will be analysed and combined with data provided by other respondents for reporting purposes.  No information that could identify you is passed on to the commissioning client, unless you have given your explicit consent for us to do so.

  • We may use your anonymised personal information in an AI tool (please see “Use of AI” for detailed information) to help with question recommendations within our surveys, or for data profiling purposes.

  • We will inform you of any profiling activities and their purposes at the time of data collection, and where required, explicit consent shall be obtained. You will always have the right to object to any such profiling.

Data Protection laws require us to have a lawful basis for collection and processing of personal data. These legal bases are listed below:

  • You have given us consent to use your personal data

  • Processing is required to fulfil a contract with you

  • We must process your data to comply with legal obligations

  • Processing is necessary to safeguard your vital interests or those of another person

  • It is required to carry out a task in the public interest

  • Using your personal data is essential for our legitimate interests (or those of our clients), in which case we will clarify what those interests are

Keeping Personal Data secure

Purdie Pascoe has put in place physical and technical safeguards to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration or destruction.

  • Personal data stored electronically is stored on a secure network with anti-virus protection.  Access to our electronic data files requires user authentication via password or similar means.  We use secure encryption technology to protect electronic devices and your personal data whilst at rest and during any transmission to third parties.

  • We limit access to any physical records containing your personal data to members of staff whom we reasonably believe need that information to provide our services to our clients.

  • We train our staff on data protection and information governance, and the need to adhere to the relevant policies and procedures.

  • We manage data protection with third party suppliers with contracts and security reviews.

International transfers

If your personal data is transferred, stored, or processed outside your country or territory, and that location does not meet recognised data protection standards, we will implement additional safeguards as required by law to protect your data. For instance, if you are in the EEA, we will use standard contractual clauses issued by the European Commission along with other appropriate protective measures when processing data outside the EEA. Where legally required, we will also seek your consent for such transfers in line with this notice and any additional information provided to you separately.

How long we keep your Personal Data

Business

We keep your personal data only for as long as it is necessary for the purposes for which we are using it, in adherence with our legal and regulatory obligations.

Research

We have a data retention period of two years for all personal data collected via research studies, unless otherwise specified by our client.

Disclosure of your information

Dependent on the reason for interaction with Purdie Pascoe, we may share your personal data (including your sensitive personal data) with vendors assisting with research recruitment, marketing automation and Customer Relationship Management (CRM), and quality checks and fraud prevention. Categories of personal data shared with these vendors would typically be, but may not be limited to, your name, email address, postal address, phone number, cookie ID, IP address and the information you submit in our research surveys (respondent specific).

Purdie Pascoe and our third-party data partners are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.

We are required by commissioning client companies and regulatory bodies to pass on details of adverse events / product complaints relating to any of the client’s products mentioned during the course of research interviews. This is solely for the purpose of meeting the client’s drug / product safety obligations to the regulatory authorities. If an adverse event or product complaint is mentioned, you will be asked at the end of the interview if you consent to us sharing your contact details with the client’s pharmacovigilance department so that they can follow up with you if required.  If you do not consent to us sharing your contact details for this purpose, we will simply report the adverse event / product complaint anonymously.  Please be aware that the processing of the adverse event / product complaint data may take place outside the European Economic Area (EEA) or the country where the interview took place.

We do not sell your personal data and never have.

Use of AI

Artificial Intelligence (AI): AI refers to the use of computer systems, software, or applications that are designed to perform tasks that would normally require human intelligence. This includes, but is not limited to, capabilities such as learning, reasoning, problem-solving, perception, language understanding, and interaction.

We may use AI tools to assist with the provision of our services, including research analysis, translation and meeting transcription AI tools. Any AI tools we employ are used in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

When using AI tools, we ensure:

  • Personal data is processed lawfully, fairly, and transparently.

  • Data minimisation principles are upheld, meaning we only provide AI tools with the information strictly necessary for the intended purpose.

  • Robust security measures are in place to protect your personal data during any processing involving AI tools.

  • When using AI tools, we ensure that personal data is retained only for as long as necessary to fulfil the purposes outlined in our policy, after which it is securely deleted or anonymised.

We have listed below the specific AI tools we are using within our business, the purpose and the types of data we are collecting.  Our legal basis for this processing is legitimate interest, but where we are using any special category data (such as health data) then we will obtain the explicit consent of any individual whose data is being input into the AI tool.

AI Tool Name: CoLoop
Provider: Genie Technology Limited
Purpose: An AI-powered platform that supports researchers in the analysis of qualitative data
Types of Data Used: Survey and masked interview responses (video/Audio) from doctors, patients, and caregivers.
Privacy Policy: Here

AI Tool Name: Caplena
Provider: Caplena AG
Purpose: AI-powered analysis platform for open-ended text responses.
Types of Data Used: Survey and interview responses from doctors, patients, and caregivers.
Privacy Policy: Here

AI Tool Name: tldv
Provider: Tldx Solutions GmbH
Purpose: AI-powered meeting assistant
Types of Data Used: Qualitative interviews with doctors, patients, and caregivers.
Privacy Policy: Here

AI Tool Name: inca
Provider: Nexxt Intelligence Inc.
Purpose: AI-driven tool designed to explore open-ended responses more deeply.
Types of Data Used: Quantitative survey and interview response data is collected from doctors, patients, and caregivers.
Privacy Policy: Here

AI Tool Name: Phebi.AI
Provider: Phebi Limited
Purpose: Advanced tool for transcribing and analysing audio responses.
Types of Data Used: Survey and interview responses are collected from doctors, patients, and caregivers
Privacy Policy: Here

AI Tool Name: Metaforms
Provider: Metaforms.ai
Purpose: AI Assisted programming
Types of Data Used: Survey materials including questionnaire and stimulus.
Privacy Policy: Here

For further enquiries on our AI usage or to exercise your rights, please contact us using the details provided in this policy.

Cookies

A cookie is a small text file stored on your computer.  Cookies store information that is used to help make websites work.  You can control your cookies at the browser level.

We use cookies on https://www.purdiepascoe.com to analyse anonymised user behaviour, administer the website and track users’ movements.  When landing on our website, a pop-up will give you the option to accept or decline cookies before roaming.  We use Google Analytics as our analytics provider, and SquareSpace analytics which are essential to our website function.

We use Google Analytics to measure traffic on our website.  Google has their own privacy policy which you can review here (https://policies.google.com/privacy).  If you would like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page (https://tools.google.com/dlpage/gaoptout).

Change of purpose

We will only process your personal data for the purposes for which it was originally collected, unless we determine that it is necessary to use it for a different but compatible purpose. If you would like further clarification on how the new processing aligns with the original purpose, please feel free to contact us.

If we need to process your personal data for an unrelated purpose, we will inform you and explain the legal basis that permits us to do so.

Please note that, in certain circumstances, we may process your personal data without your knowledge or consent, provided it is required or permitted by law and complies with the applicable regulations

Marketing / sales and sharing

Purdie Pascoe does not disclose, sell, or otherwise provide personal data in exchange for monetary compensation. However, we may share identifiers, internet and electronic network activity data, and inferences with third-party analytics providers, advertising networks, and social media platforms to enhance and assess our website, content, and marketing campaigns, as well as to deliver more relevant ads and content to individuals. We do not sell or share sensitive personal data.

Your rights

Purdie Pascoe respects your right to access and control your personal data as follows:

The right to access your personal information: You have the right to obtain confirmation that your personal information is being processed and to request a copy of the personal information we hold.

The right to correct and update your personal information: The accuracy of your personal information is important to us. You can request that we correct any inaccurate or incomplete personal information which we may hold about you at any time. 

The right to request to have your personal information deleted: You have the right to request that your personal information be deleted.  Such requests will be reviewed on a case-by-case basis.

The right to change / withdraw your consent: You have the right to change or withdraw your consent at any time without affecting the lawfulness of our processing based on such consent before it was changed / withdrawn.

The right to data portability: You have the right to receive the personal data you have provided to us in a structured, commonly used and machine readable format so that you can store it or move it elsewhere. You also have the right to request that we transmit this data directly to another data controller providing it is technically feasible.

The right to restrict processing of your personal data and to object to your personal data being processed for a specific purpose: You may object at any time to your data being processed for a specific purpose and may restrict processing of your personal data, for example while an objection from you is being resolved.

The right to lodge a complaint with your local supervisory authority: If you are concerned about the way we are collecting or using your personal information, or if we fail to respond to your request or to adequately explain why we have been unable to do so, you have the right to make a complaint to your local supervisory authority responsible for data protection matters.

UK: The Information Commissioner’s Office (https://ico.org.uk)
Other European countries: http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
Outside of UK/EU: The Market Research Society (https://www.mrs.org.uk/standards/complaint-handling)
Your national consumer protection agency.

To exercise any of your above-mentioned rights, please contact us by phone, mail or e-mail as outlined in the “Contact us” section of this privacy policy and provide us with as much information as possible about the nature of your contact with us to help us locate your records.  We also require two pieces of proof of identification including one photo ID and one proof of address (e.g. recent utility bill) before we can process your request.  We will endeavour to respond to your request without undue delay and within 30 days of receipt. 

Please be aware that there may be circumstances where your rights with regards to your personal information may be limited, for example if fulfilling your request would expose the personal data of another person or if you ask us to delete personal data that we are required to keep by law.

Opting out

You can ask us to stop sending you marketing messages by unsubscribing at any time. All emails will contain the option to unsubscribe.

Research participants will never be contacted directly by Purdie Pascoe for marketing purposes.

Links to other websites

Our website may occasionally include links to and from the sites of our partner networks and affiliates. If you choose to visit any of these websites, please be aware that they have their own privacy policies, and we are not responsible for or liable for those policies. We recommend reviewing these policies before providing any personal information on those sites.

Changes to our Privacy Notice

This privacy policy will be reviewed at least annually, and we reserve the right to revise it at any time to ensure it is consistent with data protection and privacy laws and principles. The most up-to-date version of our privacy policy is available to view on our website.