Quantitative Market Research

Quantitative Market Research

Purdie Pascoe offers a wide array of quantitative solutions where applicable, including conjoint, segmentation and pricing techniques. We have extensive experience of designing, implementing and interpreting multivariate exercises, working with statistics experts where necessary – in particular Gary Bennett (The Stats People).

Portfolio optimization

Portfolio optimization

For this highly strategic project, we suggested a creative and robust methodology. The survey was conducted very efficiently. Our senior project leaders were very much involved in the fieldwork and execution of the project, and available at all times to answer the client's questions.

Tracking performance

Tracking performance

Our experience, professionalism and ability to manage complex data sets helped us to address the challenges of a large global study. We helped our client track: product image, market changes, the relative importance of competitive product features, assess results of key business growth initiative and marketing messages.

TPP / Concept test

TPP / Concept test

To assess the market potential and likely positioning of the product in Europe and identify the key benefits and drawbacks of the product from the customer’s perspective; we conducted IDIs in a central location in each country supplemented by a series of TDIs using experienced local moderators extensively briefed to conduct the interviews.

Growth Strategy

Growth Strategy

In order to help our client to maintain market leadership by conducting direct research and acquisition opportunities, the team developed deep knowledge of the therapy area in a short amount of time. Our expertise in study design and market research tools provided great value to the project.