Our recent pharma experience includes ophthalmology, neurology and urology. The team’s experience prior to Purdie Pascoe covers nearly all therapeutic areas.
Purdie Pascoe offers a wide array of quantitative solutions where applicable, including conjoint, segmentation and pricing techniques. We have extensive experience of designing, implementing and interpreting multivariate exercises, working with statistics experts where necessary – in particular Gary Bennett (The Stats People).
Our experience, professionalism and ability to manage complex data sets helped us to address the challenges of a large global study. We helped our client track: product image, market changes, the relative importance of competitive product features, assess results of key business growth initiative and marketing messages.
To assess the market potential and likely positioning of the product in Europe and identify the key benefits and drawbacks of the product from the customer’s perspective; we conducted IDIs in a central location in each country supplemented by a series of TDIs using experienced local moderators extensively briefed to conduct the interviews.