Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.

guy.pascoe@purdiepascoe.com

Marianne has over 30 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.

With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe. She is a seasoned qualitative practitioner, adept at blending insights from various methodologies, including quantitative and secondary research, to translate human behaviour into actionable growth strategies.

Debbie has over 30 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.

Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.

Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.

Kristy brings 20 years of global market research experience and specializes in MedTech. She is a results-driven, detail-oriented market research professional with expertise in a diverse range of quantitative and qualitive approaches. Kristy’s category experience spans surgical devices, patient-use devices, AI-based software, and capital equipment.  

Kristin joined Purdie Pascoe in March of 2024, bringing 13 years of global expertise in both qualitative and quantitative research methods. She has worked extensively with a wide range of stakeholders, including clinicians and surgeons, economic decision-makers, IT and security professionals, and patients.

After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting.

Parisa has over 8 years’ experience as a specialist healthcare market researcher. She has managed more than 50 international market research projects across a breadth of therapy areas, specializing more recently in oncology and diagnostics, and is an experienced moderator.

With 9+ years of experience in healthcare market research, she has honed her skills in both qualitative and quantitative methodologies.

Supreet joined Purdie Pascoe in 2024 as a Research Executive and primarily supports our PMR team. She was promoted to Senior Research Executive in 2025 in recognition of her outstanding work.

Throughout Molly’s career, she has been exposed to a variety of MedTech and healthcare categories including surgical technology, gastroenterology, urology, digital & AI-based clinical decision support, oncology and pharmaceuticals.

Victoria joined Purdie Pascoe in 2024 as Research Executive primarily supporting the PMR team. She holds an MSc in Nutrition and a BSc in Biology from Université de Montréal.

Rahil joined Purdie Pascoe in early 2025 as a Research Executive supporting the primary market research team. He holds a BSc in Pharmacology and Drug Discovery from the University of East Anglia and received a distinction in his MSc in Drug Discovery and Pharma Management from University College London.

Calla is a Research Executive within our primary market research team. She has an academic background in population health and biomedical science and recently completed an MSc in Population Health at UCL, graduating with distinction, having previously studied Biomedical Science at the University of Bristol.

Max joined Purdie Pascoe in 2026 as a Junior Research Executive, supporting the Primary Market Research team.

Following a successful internship with the company, he developed a keen interest in market research, the MedTech sector and the role it plays in helping organisations make evidence-based decisions.