Roksi Yafet, Research Manager

Roksi joined Purdie Pascoe in 2025. She is a mixed-method healthcare researcher with a strong foundation in quantitative methodologies and a growing passion for qualitative insight.

After completing an MSc in Consumer Behaviour, she started her career in 2017 at GfK's brand and communications team within the consumer sector, where she developed a deep understanding of emotional and behavioural drivers behind decision-making. She later shifted her focus to the pharmaceutical and MedTech space, motivated by a desire to help create better patient experiences. Roksi brings a curious, analytical, and empathetic mindset to every project she leads.

When she is not working, you can find Roksi playing with her daughter and her Schnoodle, or singing and dancing somewhere, whether that's in the shower or on stage.

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Emilia Ferrara, Senior Research Executive