Precision Medicine and Diagnostics

Providing the right answers, to the right questions, at the right time

As the number of approved laboratory diagnostic tests, companion diagnostics, and targeted therapies continues to increase, partnering with experts who truly understand the landscape is essential.

Our dedicated team, under the leadership of Marianne Fillion, Head of Precision Medicine and Diagnostics, brings scientific depth and commercial acumen to help you understand diagnostic journeys, lab environment, and test adoption strategies. Whether pre- or post-launch, we provide a holistic view of the market landscape, helping you stay ahead in a competitive market and bring your diagnostic to all patients.

Your situation

  • Developing new Dx products

  • Preparing to launch a targeted therapy or one dependent on complex Dx

  • Launching a new test or competing in a crowded market

  • Need to enhance voice of customer understanding

  • Facing issues preventing you from optimizing your portfolio

The solution? Working with us.
You need to work with a partner that understands your challenges and how to deliver the optimal path to the information you need.

  • Dx journey/ testing algorithm

  • Patient leakage assessment

  • Drivers of test selection

  • Drivers and barriers to test adoption

  • Portfolio positioning and brand equity

Why work with us?
We offer a bespoke and truly collaborative experience

  • Collaborative Partners

    We go beyond being a traditional market research agency; we become your partners to truly understand your needs, providing a holistic view of the market, and leveraging our expertise to support your research.

  • Scientific Knowledge

    Our Senior Team possesses extensive knowledge of complex scientific topics and is involved in every aspect of the research process, delivering the highest quality insights.

  • Agility & Design Innovation

    Delivering innovative and cost-effective projects through our in-house technology innovations, agile approach, and efficient project management.

Find out about our team

Webcast

Unlocking Competitive Edge: The Strategic Power of Diagnostic Market Research

In this webcast, Director and Precision Medicine expert Marianne Fillion reveals how market research can uncover integral insights such as key customer trends, product adoption and patient leakage. You will learn how, when executed well, market research can build a compelling insights story, with clear, actionable steps presented in an impactful and digestible manner to bring significant value to your business.

Want to partner with us for your next project?
Get in touch.

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  • “I really appreciate all the time and effort you have all invested in this research. Your partnership has been invaluable to the success of this project”

    Senior Manager, Global Market & Customer Insights

  • “They really dig into the therapy area and the market; other agencies just don’t have the knowledge that they do. That means the first-round hits what we want. You don’t have to hold their hand on projects."

    Senior Director, Customer Insights & Business Analytics

Purdie Pascoe: Precision Medicine & Diagnostics

The Purdie Pascoe Team
Marianne Fillion, Head of PM and Diagnostics
Purdie Pascoe
Marianne Fillion, Head of PM and Diagnostics
Purdie Pascoe

Marianne joined Purdie Pascoe in March 2021, with 20 years’ experience in specialty pharmaceutical market research and strategy.

Marianne’s experience spans across several complex therapeutic indications and includes all types of global market research studies. She has a specific and unique expertise in precision medicine, diagnostics and oncology market research, complemented by an MSc in Molecular Biology.

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Purdie Pascoe