Guy Pascoe, Director and Co-founder
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.
Marianne Purdie, Director & Co-founder
Marianne has over 30 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.
Hazel Haskayne, Director
With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe. She is a seasoned qualitative practitioner, adept at blending insights from various methodologies, including quantitative and secondary research, to translate human behaviour into actionable growth strategies.
Debbie Higham, Research Director
Debbie has over 30 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.
Lindsey Bernal, Research Director
Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.
Sophie Baker, Research Director
Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.
Marcus Torr, Head of Post Market Surveys
He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 500 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.
Vanessa Slade, Research Director
Vanessa Slade joined Purdie Pascoe in 2021 as an Associate Director. She has a BSc (Hons) in Biology with Modern Language (Spanish) from the university of Manchester, which included a 10-month placement in the Ecology Department of the University of Barcelona.
Paolo Gambetti, Innovation Lead
As Head of Innovation at Purdie Pascoe Ltd, Paolo leads a team of analysts, implementing automated and AI-driven solutions to enhance data processing, reporting, and operational efficiency.
Dorian Amoah, Data Analytics Manager
Dorian started his career in the market research industry in 2019 in a hybrid role of survey programmer & project manager mainly focussed on quantitative studies. Since then his skillset has enhanced significantly and he is now a self-taught Forsta Surveys (previously known as Decipher) scripter.
Sebastian Newton, Associate Director
After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting.
Freya Lovely, Research Manager
Freya joined Purdie Pascoe in 2021 as a Research Executive. She holds a First Class BSc in Medical Sciences from the University of Leeds, which included a 15 month placement with Purdie Pascoe.
Rebecca Preston, Research Manager
Rebecca joined Purdie Pascoe in 2024 as a Senior Research Executive. She was a finalist for the BOBI award for Best Use of Innovation in 2024.
Roksi Yafet, Research Manager
Roksi joined Purdie Pascoe in 2025. She is a mixed-method healthcare researcher with a strong foundation in quantitative methodologies and a growing passion for qualitative insight.
Lauren Poole, Marketing Director
Lauren has over a decade of marketing experience across the pharmaceutical, health, and life sciences industries.
Lindsey Cotterill, Operations Director
Lindsey joined Purdie Pascoe in 2022 as Operations Manager, supporting our Post Market Survey Team, before being promoted to Operations Director with responsibility for companywide operations.
Chris Webb, Associate Director | RCC-MDR
After 6 years at Purdie Pascoe Chris has progressed to Associate Director and helps manage the Post Market Survey team as well as leading on projects to assist a wide range of medical device manufacturers in the design, implementation, and analysis of Post Market surveys.
Karolina Sawicka, Senior Research Executive
Karolina joined Purdie Pascoe in 2025 as a Senior Research Executive. She holds a 1st Class Master's degree in Pharmaceutical Analysis, Technology, and Biopharmaceuticals from King's College London and since graduating has built a strong experience in healthcare market research.
Alessandra Costantini, Senior Research Executive
Ale joined Purdie Pascoe in 2025 as a Senior Research Executive and is part of our PMR team.
David Peters, Senior Research Executive
David joined Purdie Pascoe in mid-2025 as a Senior Research Executive within our primary market research team. He holds a degree in Biological Sciences from the University of Exeter, where he specialised in Microbiology and Infectious Diseases, followed by a Research Master’s from Imperial College London.