Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.

guy.pascoe@purdiepascoe.com

Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.

stephen.potts@purdiepascoe.com

Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.

marianne.purdie@purdiepascoe.com

With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe. She is a seasoned qualitative practitioner, adept at blending insights from various methodologies, including quantitative and secondary research, to translate human behaviour into actionable growth strategies.

Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.

Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.

Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.

He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 400 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.

Vanessa Slade joined Purdie Pascoe in 2021 as an Associate Director. She has a BSc (Hons) in Biology with Modern Language (Spanish) from the university of Manchester, which included a 10-month placement in the Ecology Department of the University of Barcelona.

Over the years, Paolo has gained experience in data analysis, advanced analytics, data visualization, dashboard creation, database management and web questionnaire programming. His areas of expertise include implementing solutions to automate data processing, reporting, making the flow from raw data to insight and reporting quicker and more reliable, specializing in longitudinal studies.

Dorian started his career in the market research industry in 2019 in a hybrid role of survey programmer & project manager mainly focussed on quantitative studies. Since then his skillset has enhanced significantly and he is now a self-taught Forsta Surveys (previously known as Decipher) scripter.

After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting. He has previously worked across a variety of therapy areas, although his main focus has been on respiratory diseases, diabetes, oncology and rheumatology. Seb joined Purdie Pascoe in 2021 following a role at a branding agency in Manchester.

Freya joined Purdie Pascoe in 2021 as a Research Executive.

She holds a First Class BSc in Medical Sciences from the University of Leeds, which included a 15 month placement with Purdie Pascoe.

Rebecca joined Purdie Pascoe in 2024 as a Senior Research Executive. She was a finalist for the BOBI award for Best Use of Innovation in 2024.

Lauren has over a decade of marketing experience across the pharmaceutical, health, and life sciences industries.

At Purdie Pascoe, Lindsey has focused on enhancing operational efficiency and implementing quality management processes. She has strengthened the company’s GDPR and data protection protocols and introduced systems to improve the client experience. Additionally, she has nurtured strong relationships with both clients and suppliers, ensuring a unified and high-quality approach to the company’s work.

Karolina joined Purdie Pascoe in 2025 as a Senior Research Executive. She holds a 1st Class Master's degree in Pharmaceutical Analysis, Technology, and Biopharmaceuticals from King's College London and since graduating has built a strong experience in healthcare market research.

David joined Purdie Pascoe in mid-2025 as a Senior Research Executive within our primary market research team. He holds a degree in Biological Sciences from the University of Exeter, where he specialised in Microbiology and Infectious Diseases, followed by a Research Master’s from Imperial College London.

Tonika joined Purdie Pascoe in 2019 as and has progressed to Research Manager in our Post Market Surveys team. She has a BSc in Biological Chemistry and an MSc (with distinction) in Biomedical and Molecular Sciences Research from King's College London.

Chris joined Purdie Pascoe in 2019 as a Research Executive and predominantly supports our PMCF team.

He has a BSc in Biochemistry and Molecular Medicine from the University of Nottingham.