Guy Pascoe, Director and Co-founder

Guy co-founded Purdie Pascoe in 2008.

He has managed over 400 multinational studies in the medical device
and diagnostics industry, including extensive work with 7 of the 10
largest companies.  His experience is evenly split between qualitative
and quantitative research. 

Recurring themes in Guy’s work include evaluating device implantation versus surgery, testing new therapy delivery methods and assessing next generation diagnostic techniques. 

Guy started his career at Deloitte Consulting and also worked in business development for a major European telecoms company.  Guy has a BA from Oxford University, and an MBA from INSEAD in France.  

Guy is an enthusiastic cricket watcher and occasionally player, a long-suffering Arsenal fan, and also ‘enjoys’ long-distance running.