Guy Pascoe, Director and Co-founder
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.
Marianne Purdie, Director & Co-founder
Marianne has over 30 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.
Sabera Hyderally, Head of US MedTech
Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division. She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms with a focus on positioning, pricing and communication optimization.
Marianne Fillion, Head of Precision Medicine and Diagnostics
Marianne joined Purdie Pascoe in March 2021, with 20 years’ experience in specialty pharmaceutical market research and strategy. Marianne’s experience spans across several complex therapeutic indications and includes all types of global market research studies. She has a specific and unique expertise in precision medicine, diagnostics and oncology market research, complemented by an MSc in Molecular Biology.
Marcus Torr, Head of Post Market Surveys
He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 500 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.
Lauren Poole, Marketing Director
Lauren has over a decade of marketing experience across the pharmaceutical, health, and life sciences industries.
Lindsey Cotterill, Operations Director
Lindsey joined Purdie Pascoe in 2022 as Operations Manager, supporting our Post Market Survey Team, before being promoted to Operations Director with responsibility for companywide operations.