Debbie Higham, Research Director

Debbie has over 30 years of international healthcare market research experience.

She started her market research career with NOP Healthcare (now GfK) in 1992, conducting and managing both qualitative and quantitative projects for global clients.  In 1996, Debbie spent a year working for MORI, a well-respected polling institute in the UK, where she gained experience of designing and implementing healthcare research surveys for PR purposes.  

After re-joining NOP Healthcare in 1997, Debbie was responsible for developing international ad-hoc business both with European-based and US-based clients.  In 2000, she was appointed as a Divisional Director at Kantar Health, again focusing predominantly on international ad-hoc research.  

Debbie joined Purdie Pascoe in 2011 where she has worked extensively in the medical device area. Very much a 'hands on' research director, Debbie enjoys working with clients to find practical, timely and cost-effective solutions to their business issues.  

Debbie has a BA in French and German from the University of Bradford.

Outside of market research, Debbie is a mother of two children and a keen supporter of youth football with both her son and daughter representing the village football club. She also enjoys spending time outdoors with her family, hillwalking, cycling and snowboarding.