Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division. She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms  with a focus on positioning, pricing and communication optimization.

Kristy brings 20 years of global market research experience and specializes in MedTech. She is a results-driven, detail-oriented market research professional with expertise in a diverse range of quantitative and qualitive approaches. Kristy’s category experience spans surgical devices, patient-use devices, AI-based software, and capital equipment.  

Kristin joined Purdie Pascoe in March of 2024, bringing 13 years of global expertise in both qualitative and quantitative research methods. She has worked extensively with a wide range of stakeholders, including clinicians and surgeons, economic decision-makers, IT and security professionals, and patients.

With 9+ years of experience in healthcare market research, she has honed her skills in both qualitative and quantitative methodologies.

Cara joined Purdie Pascoe in 2025 as a Senior Research Executive and is part of our US PMR team.

Supreet joined Purdie Pascoe in 2024 as a Research Executive and primarily supports our PMR team. She was promoted to Senior Research Executive in 2025 in recognition of her outstanding work.

Throughout Molly’s career, she has been exposed to a variety of MedTech and healthcare categories including surgical technology, gastroenterology, urology, digital & AI-based clinical decision support, oncology and pharmaceuticals.

Samantha brings over three years of operations experience in market research, having worked across both qualitative and quantitative projects.