Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.

guy.pascoe@purdiepascoe.com

Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.

stephen.potts@purdiepascoe.com

Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.

marianne.purdie@purdiepascoe.com

With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe. She is a seasoned qualitative practitioner, adept at blending insights from various methodologies, including quantitative and secondary research, to translate human behaviour into actionable growth strategies.

Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.

Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.

He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 400 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.

Over the years, Paolo has gained experience in data analysis, advanced analytics, data visualization, dashboard creation, database management and web questionnaire programming. His areas of expertise include implementing solutions to automate data processing, reporting, making the flow from raw data to insight and reporting quicker and more reliable, specializing in longitudinal studies.

Dorian started his career in the market research industry in 2019 in a hybrid role of survey programmer & project manager mainly focussed on quantitative studies. Since then his skillset has enhanced significantly and he is now a self-taught Forsta Surveys (previously known as Decipher) scripter.

Rebecca joined Purdie Pascoe in 2024 as a Senior Research Executive. She was a finalist for the BOBI award for Best Use of Innovation in 2024.

Lauren has over a decade of marketing experience across the pharmaceutical, health, and life sciences industries.

Karolina joined Purdie Pascoe in 2025 as a Senior Research Executive. She holds a 1st Class Master's degree in Pharmaceutical Analysis, Technology, and Biopharmaceuticals from King's College London and since graduating has built a strong experience in healthcare market research.

David joined Purdie Pascoe in mid-2025 as a Senior Research Executive within our primary market research team. He holds a degree in Biological Sciences from the University of Exeter, where he specialised in Microbiology and Infectious Diseases, followed by a Research Master’s from Imperial College London.

Tonika joined Purdie Pascoe in 2019 as and has progressed to Research Manager in our Post Market Surveys team. She has a BSc in Biological Chemistry and an MSc (with distinction) in Biomedical and Molecular Sciences Research from King's College London.

Chris joined Purdie Pascoe in 2019 as a Research Executive and predominantly supports our PMCF team.

He has a BSc in Biochemistry and Molecular Medicine from the University of Nottingham.

Alice joined Purdie Pascoe in 2023 as a Senior Research Executive and was promoted to Research Manager in February 2025, in our Post Market Surveys team.

Priyal joined Purdie Pascoe in 2023 as a Senior PMCF Medical Writer and predominantly supports our Post Market Surveys team. She holds a Ph.D in Biotechnology, MSc, and a BSc (Hons) with distinction in each degree from Amity University. She was also awarded a silver medal for her Academic performance.

Hemant joined Purdie Pascoe in 2021 as a Research Executive and is part of our Post Market Surveys team. Hemant has a BSc in Pharmacology from King’s College, University of London.

Ruby joined Purdie Pascoe in 2023 as a Research Executive and is part of our Post Market Surveys team. Ruby holds a BSc in Politics and Economics from the University of Bath, which included a 12-month placement at BVA BDRC, a market research firm. As part of the Finance and Business team she gained experience in qualitative and quantitative research methods.

Tim joined Purdie Pascoe in 2024 as a Research Executive and is part of our Post Market Surveys team. He holds a BSc in Medical Biosciences from Imperial College London and a MSc in Pharmacology from the University of Oxford.