Parisa Valadan, Associate Director

Parisa has over 8 years’ experience as a specialist healthcare market researcher. She has managed more than 50 international market research projects across a breadth of therapy areas, specializing more recently in oncology and diagnostics, and is an experienced moderator.

In addition to her core research expertise, Parisa also leads the behavioral science team at Purdie Pascoe, bringing evidence-based behavioral frameworks and bias-conscious design to projects. This allows her to uncover deeper motivations, identify hidden barriers and drivers, and deliver recommendations that translate more effectively into real-world action.

Parisa’s passion is in pushing back the boundaries of market research, implementing new methodologies and presenting results in more engaging and impactful ways.

 In her spare time, Parisa keeps busy baking celebration cakes for friends and family, as well as keeping fit and travelling the world whenever she can!