Innovation team

As Head of Innovation at Purdie Pascoe Ltd, Paolo leads a team of analysts, implementing automated and AI-driven solutions to enhance data processing, reporting, and operational efficiency.

Dorian started his career in the market research industry in 2019 in a hybrid role of survey programmer & project manager mainly focussed on quantitative studies. Since then his skillset has enhanced significantly and he is now a self-taught Forsta Surveys (previously known as Decipher) scripter.

Guy joined Purdie Pascoe in 2022 as a Data Analyst. He holds a double BSc in Physics with Astronomy from the University of Liverpool and Liverpool John Moores University. Prior to joining Purdie Pascoe Guy worked across B2C and B2B Market Research as a technical lead in survey creation and data processing.

Michael is a Data Analytics Manager within the Innovation team, and is partly responsible for the development of internal programming within Purdie Pascoe.

Prior to joining Purdie Pascoe, Daanyaal obtained a BSc (Hons) in Mathematics and Statistics from Queen Mary University of London. He has also completed a Data Analytics course covering all topics through Data processing to Data Visualisation.

Nikolay joined Purdie Pascoe in 2026 as a Senior Data Analyst. He holds a Bachelor of Engineering in Automation from the Technical University of Gabrovo. Prior to joining Purdie Pascoe, Nikolay worked in market research for over 9 years where he specialized in survey data processing, quality control, and creating data visualizations.