Medical Device Market Research & Pharmaceutical Market Research

We work with global medtech and pharma companies from our headquarters in London, UK.

We focus on medical device market research, as well as diagnostics and pharmaceuticals.
We conduct qualitative and quantitative medical market research worldwide with our international research partners.

We offer medical market research across most product and therapy areas. Our particular areas of market research expertise are diagnostics, implantable devices, surgical equipment, interventional procedures, drug delivery and procurement.

We have a specialised Pharma market research practice driven by Carolyn Chamberlain and Debbie Higham.

Our core market research expertise within pharma are ophthalmology, neurology and urology although we would encourage you to contact us regarding any pharmaceutical market research project.

Medical Market Research Project Design

 
 

Our approach to project design

The first thing to consider when designing a medical market research project is to choose between qualitative and quantitative methods.

Qualitative research will provide exploratory, non-numerical data while a quantitative approach will reveal trends and measurable data.

After choosing the suitable approach and sample size, the next step would be to determine the objectives of the study.

 

 Global Medical Market Research Services

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Medical Device Market Research

The medical device and diagnostics industry (medtech) can be categorized in dozens of ways and divided into hundreds of distinct fields, but the majority of the product and therapy areas in which we regularly work can be placed in one of the following groups: diagnostics, implantable devices, surgical equipment, drug delivery and interventional procedures.

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Pharmaceutical Market Research

Our recent pharma experience includes ophthalmology, neurology and urology. The team’s experience prior to Purdie Pascoe covers nearly all therapeutic areas. We have seen the importance of drug delivery devices continue to increase which is why we set up a specialised pharma practice led by Debbie Higham.

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Quantitative Healthcare Market Research

Purdie Pascoe offers a wide array of quantitative solutions where applicable, including conjoint, segmentation and pricing techniques. We have extensive experience of designing, implementing and interpreting multivariate exercises, working with statistics experts where necessary – in particular Gary Bennett (The Stats People).

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Qualitative Healthcare Market Research

The Purdie Pascoe team is made up of accomplished interviewers and moderators with experience in a wide range of topics, techniques and formats. Where necessary we work with a trusted network of experienced healthcare moderators in local markets.

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To find out how Purdie Pascoe's global coverage of healthcare market research services can deliver highly insightful results to you, contact us today.

Tell us about your medical market research needs

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Featured

"The report looked great….Thank you for the thorough report and presentation. The testing was extremely useful in helping us determine the most appropriate concept and messaging."

Global Product Manager

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"Purdie Pascoe is a high quality market research firm with the capability to handle both qual and quant jobs across multiple borders. Your value is in being able to grasp complex issues and competently field the work to address the questions."

Group Manager, Marketing Research

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"Personally a pleasure to work with; everyone is very professional and seasoned, it seems like no-one is junior."

Manager, Global Market Research

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"Great quality process AND outcomes, flexible/nimble, easy to work with."

Marketing Research Lead

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"Strong reports and impressive delivery of presentations."

Marketing Research Manager

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"The strengths that I have seen are an ability to take a product concept and tease out the reactions to it, both the good and the not so good. That is good, but more of an entry ticket in your field than a unique selling point. The USP that I have seen is an ability to bring the story of the reaction to the product, and why the reaction is what it is, back into my business in a way that generates credibility and trust. That might seem like an obvious thing to you, but I would not be comfortable that any and every market research agency would deliver the same credibility with my stakeholders."

Strategy Leader

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"PP is one of the best agencies I have worked with. You have the ‘bigger agency’ market research experience and yet intimately small to best adjust to clients' needs."

Manager, Global Market Research

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"Extremely knowledgeable / expert in med device qual research; small flexible firm that moves very quickly and is focused on meeting customer needs."

Marketing Research Manager

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"I know that I can take an exploratory product concept to you and get good information on how it will be received."

Strategy Leader

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"Thank you both for all your hard efforts in completing this study! I, along with many others, think that it was one of the best I have seen presented!"

Manager, Global Market Research

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"You have been such a pleasure to work with! The fielding and the presentation of the results was one of the best I’ve seen. Thank you for all your hard work and I look forward to future work with you both!"

Manager, Global Market Research

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"We made the right choice in selecting Purdie Pascoe for our project.  The team developed deep knowledge of the therapy area in a short amount of time.  Their expertise in study design and market research tools provided great value to the project.  They were very responsive to our questions and were flexible with our requested changes throughout the project.  The results were presented to executive management and led to our 5-year product pipeline for mature markets. We look forward to our next engagement with the team."

Senior Director of Customer Insights and Analytics

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"Purdie Pascoe were responsive, understood the category and were able to supply global and US insights in a timely manner.  They were able to help work within tight timelines and budgets while providing high quality work.  I have come to regard them as an objective and responsive part of our team."

Director, Urology

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"For this highly strategic project, Purdie Pascoe suggested a creative and robust methodology. The survey was conducted very efficiently. The Purdie Pascoe senior project leaders were personally very much involved in the fieldwork and execution of the project, and they were available at all times to answer our questions. Their understanding of our industry was impressive."

Director, International Marketing Strategy & Analysis

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