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Case study Nika Spir Case study Nika Spir

How a multi-phase Delphi method research approach reshaped perceptions and unlocked a more credible positioning strategy

Changing stakeholder perceptions requires more than understanding sentiment – it requires a clear, credible positioning strategy built on real-world feedback. Through a three-phase Delphi research programme, we helped our client refine, test and validate communications in a market where healthcare decision-makers were increasingly sceptical and under-informed.

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Case study Lauren Poole Case study Lauren Poole

How we helped our client formulate their peripheral vascular solutions messaging strategy for Interventional Cardiologists in the US

Our client, a market-leading provider of vascular surgery products for aortic and peripheral vascular disease, wanted to understand how they could better service interventional cardiologists (ICs) and their patients by understanding ICs’ preferences, perceptions, and influences and priorities.

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Case study Lauren Poole Case study Lauren Poole

How we helped our client expand the indication of their device through a survey collecting real world data

Our client’s device is used for a specific indication, however users identified a potential benefit of the device’s design to perform for another indication. This study differs from typical PMCF efforts, with an aim to update the device’s labelling (IFUs) with safety and feasibility data for the expanded use. Find out how we heled out client in collecting retrospective real-world data to support the indication expansion.

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