Cracking complex MedTech decisions: How SIMALTO reveals what truly drives stakeholder choice
Thursday, 9 April 2026
10:00 EDT | 15:00 BST | 16:00 CEST
SIMALTO (Simultaneous Multi-Attribute Level Trade-Off) can be used to transform MedTech market research by tackling one of the industry's biggest challenges: understanding complex, multi-factor decision making among healthcare stakeholders.
In a space where clinicians, procurement teams, and patients each have different priorities, from performance and safety to cost and usability, SIMALTO provides a structured, evidence-based approach to uncover what truly drives choice.
While many rely on traditional research techniques, our team brings a unique depth of expertise, having conducted hundreds of SIMALTO studies across the MedTech sector. In this complimentary 30-minute webinar, our specialists Sabera Hyderally, Head of US MedTech and Kristin Lovallo, Director, will share how this advanced methodology can uncover deeper insights, helping organizations prioritize product features, refine value propositions, and make more confident strategic decisions.
Key takeaways:
The origins and benefits of SIMALTO: Gain a clear understanding of the SIMALTO methodology and how it reveals the true priorities driving healthcare stakeholder decisions.
Demonstration: See SIMALTO in action and experience how respondents interact with the tool to reveal meaningful trade-offs and generate powerful insights.
Live Q&A: Get your questions answered by MedTech and market research specialists. Submit questions when you register or ask them live during the session.
Ready to unlock the full potential of SIMALTO?
Don’t miss this opportunity to discover how the method can help inform product development, pricing, and positioning.