EU AI Act Certification
Innovating with confidence through responsible AI-driven advancements
Artificial Intelligence is reshaping the way businesses innovate, enabling smarter decision-making, streamlining operations, and unlocking new growth opportunities. From predictive analytics and intelligent automation to personalised customer experiences, AI empowers organisations to move faster and more effectively. But with great potential comes great responsibility.
The EU AI Act, introduced in 2024, is a landmark legislative framework designed to ensure AI technologies are used safely, ethically, and in ways that respect fundamental rights, without stifling innovation. It encourages businesses to integrate AI in ways that enhance creativity and efficiency, while maintaining accountability and transparency.
On 2 August 2025, the second phase of the Act came into force, introducing new compliance standards for providers of general-purpose AI models. These updates mark a significant step in ensuring AI systems are not only powerful but also trustworthy.
At Purdie Pascoe, we’re proud to be certified under the EU AI Act, having completed our AI Literacy training with Kompela Academy. This certification reflects our commitment to responsible AI use across all projects and surveys. .
As a certified ‘deployer’ of AI systems, we uphold the following principles:
AI Literacy: All staff are trained to use and monitor AI systems safely.
Intended use: AI tools are used as designed and in line with safety regulations.
Monitoring & reporting: Systems are continuously monitored, with incidents promptly reported.
User feedback: We actively gather and respond to feedback to improve performance.
Transparency: Users are informed when interacting with AI.
Human oversight: Human control is maintained over all AI operations.
Data compliance: We strictly follow data protection laws to safeguard privacy.
Ongoing compliance: System updates are regularly reassessed to maintain compliance.
Our Operations and Innovation teams are central to maintaining these standards. Their expertise ensures our AI systems are not only effective and forward-thinking but also aligned with the highest ethical and regulatory benchmarks.
We believe in the transformative power of AI and in the importance of using it responsibly. Our EU AI Act certification is a testament to our dedication to ethical, transparent, and compliant AI practices across the business.