Max Tibbetts, Senior Research Executive

Max joined Purdie Pascoe in 2026 as a Senior Research Executive and is part of the primary market research team.

He holds a BSc in Psychology from the University of Glasgow, which included a year of study at the University of Connecticut in the US. During his academic training, Max developed a strong interest in neuroscience and pharmacology, which led him towards healthcare market research as a way to apply both these disciplines in a practical, real-world context.

Max has experience conducting market research within the pharmaceutical industry across a range of therapy areas, with particular depth in oncology, rare disease, and weight management. He works across both qualitative and quantitative methodologies, with a primary focus on qualitative research, and is especially interested in how wider cultural perceptions of healthcare differ between markets, and the influence this has on treatment decisions and the care patients ultimately receive.