Research Director, Pharma
Debbie has over 20 years of international healthcare market research experience.
She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients. In 1996, Debbie spent a year working for MORI, a well respected polling institute in the UK, where she gained experience of designing and implementing healthcare research surveys for PR purposes.
After rejoining NOP Healthcare in 1997, Debbie was responsible for developing international ad-hoc business both with European-based and US-based clients. In 2000, Debbie was appointed as a Divisional Director at TNS Healthcare, again focusing predominantly on international ad-hoc research.
Debbie joined Purdie Pascoe in 2011 where she has worked extensively in the medical device area, while continuing to work for pharma clients. Debbie is the lead contact for our pharma practice.
Very much a 'hands on' research director, Debbie enjoys working with clients to find practical, timely and cost-effective solutions to their business issues.