We are delighted to have been shortlisted for this year’s BHBIA BOBI awards, celebrating the best of business intelligence in UK healthcare. Purdie Pascoe’s submission, in collaboration with Chiesi, 'Navigating the Storm: Improving Referral Behaviours to Accelerate Fabry Disease Care' has been shortlisted in the best customer insight category.

The research world is buzzing with AI. Everywhere you look, new tools promise faster, deeper, cheaper insights. But if you peel back the marketing gloss, a more nuanced question emerges: Where does AI genuinely help—and where does it fall short?

As Head of Innovation at Purdie Pascoe, Paolo Gambetti offers his perspective about innovation in healthcare market research. He addresses a range of important points such as key drivers of innovation, how his dedicated team identifies emerging trends and technologies and the impact of AI and machine learning in the space.

When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimize the true value of the voice of your customer? Watch this webcast in which Purdie Pascoe’s expert presenters, Head of MedTech, Sabera Hyderally and Director, Hazel Haskayne, show the true value of the Delphi Method.

Find out how we used a staged qualitative approach to help our client understand the landscape of digital solutions in GI endotherapy with a focus on AI, data management (clinical and non-clinical), workflow, and supply management.

Stephen Potts and Seb Newton recently attended the 2025 UK One-Day EPHMRA meeting in London. The focus of the event was ‘Storytelling in Market Research’ and how as market researchers, our mission is to ensure the insights we deliver tell a meaningful, powerful story to a diverse range of stakeholders. This summary delves into key themes and presentations from experts in the field.

With over 25 years of experience in the industry, Hazel Haskayne offers valuable insights into pharmaceutical market research. She explores the evolution of the industry, addresses key challenges and solutions in launching new pharma products, and highlights the crucial factors to consider when selecting an agency for your market research needs.

There are over 300 million people living with a rare disease across the globe, and they need help. Purdie Pascoe is dedicated to partnering with life science companies to make timely, informed decisions, and help improve the lives of those affected by rare diseases worldwide.

Marianne Fillion provides insights about the Precision Medicine and Diagnostics market research function at Purdie Pascoe. She delves into technological advancements, the competitive oncology landscape and why market research is so important for development and implementation in this space.

In 2024, Stephen Potts, Director at Purdie Pascoe, was diagnosed with a giant brain aneurysm that required complex surgery and a long recovery journey. Thanks to the exceptional care from his surgeons, doctors, therapists and nurses, Stephen has made significant strides in his recovery and is now enthusiastically back at work.

We are delighted to be exhibiting and presenting a paper at the Pharma Market Research Conference (PMRC) from February 5-6 in New Jersey. Sabera Hyderally, Head of MedTech and Kristy Beede, Director, will be representing Purdie Pascoe at the event.

Find out how we provided our client with a clear and effective path forward to help launch their pre-filled syringes for subcutaneous immunoglobulin therapy, and how best to position themselves for widespread adoption.

Lindsey Cotterill provides her perspective about the importance of a robust operations and compliance function to ensure seamless execution of primary market research projects and PMCF surveys. She delves into key compliance regulations, strategies to ensure security and confidentiality of data and how each Purdie Pascoe employee is diligently trained about compliance issues and best practices.

We are thrilled to announce that Hazel Haskayne has joined Purdie Pascoe’s UK-based primary market research division as Director. With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe.

Earlier this year Freya Lovely, Senior Research Executive at Purdie Pascoe, won the EPHMRA Young Professionals Award. In this piece, she provides key insights regarding the benefits of winning the award, being a member of the Young Professionals Committee and attending the June conference.

In this episode Podymos interviewed Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe, who takes us on a journey through the product lifecycle and how market research can significantly increase market adoption, and boost your marketing strategy.

Sabera Hyderally provides her perspective about the industry’s evolving trends, explains the critical role of market research, and highlights why Purdie Pascoe is a preferred partner for delivering pivotal MedTech insights

Watch this webcast in which Director and Precision Medicine expert Marianne Fillion reveals how market research can unlock integral insights such as key customer trends, product adoption and patient leakage.

In this episode Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe were interviewed by Podymos to reveal integral insights regarding the importance of market research, specifically for medical devices, to boost your marketing strategy and achieve actionable results.

The entire Purdie Pascoe team gathered from around the world for our annual Autumn meeting. This year’s event was our largest yet, thanks to our recent expansion to over 45 colleagues globally and the opening of our US office earlier this year.