As we navigate through the busy conference season, the industry is buzzing with innovation, networking, and knowledge sharing. Conferences are pivotal events that drive advancements, offering a unique platform for professionals to stay ahead of the curve. However, the true value of these events lies in the insights they generate.

Ellie Baker recently joined Purdie Pascoe as PMCF Commercial Director. In this interview, Ellie shares why medical device manufacturers consider PMCF surveys, how she helps guide clients through the complexities of the MedTech landscape and how her first few weeks have been at the business.

Post-Market Clinical Follow-up (PMCF) surveys can help address clinical data gaps that may impact the ongoing assessment of a medical device’s safety and performance. Unearthing clinical gaps requires a systematic approach, including a review of clinical literature, post-market surveillance data, and regulatory compliance standards.

When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimise the true value of the voice of your customer? In this article, Sabera Hyderally and Hazel Haskayne showcase the true value of the Delphi Method and how it can be used in market research as a powerful tool for reaching consensus.

We are delighted to be attending and presenting a paper at the EphMRA Conference from 24-26 June in London. Directors Stephen Potts and Hazel Haskayne will be representing Purdie Pascoe at the event and are excited to meet fellow industry experts and delve into the latest intelligent thinking which is truly making a difference in healthcare market research worldwide.

The Purdie Pascoe Post Market Clinical Follow-up (PMCF) team was out in full force at this this year’s Regulatory Affairs Professionals Society (RAPS) convergence in Brussels. Marcus Torr, PMCF/MDR Lead, attended with newly appointed PMCF Commercial Director, Ellie Baker and PMCF Managers, Chris Webb and Tonika Chester.

As Senior PMCF Medical Writer at Purdie Pascoe, Priyal Sharma offers her perspective about the benefits of having an in-house medical writer at an insights agency, how she ensures accuracy and clarity when communicating complex medical information and how she collaborates with the wider PMCF team.

We are delighted to be attending the American Society of Clinical Oncology annual conference, May 30 - June 3 2025 in Chicago. Purdie Pascoe’s experts, Marianne Fillion and Vanessa Slade will be attending the conference, and are looking forward to meeting delegates at the biggest event in Oncology across the globe.

We are delighted to announce that Ellie Baker has joined Purdie Pascoe’s Post Market Clinical Follow-Up Survey division as Commercial Director. Ellie brings over a decade of experience in healthcare market research, strategy, and business development, with a strong focus on MedTech and Pharma.

We are delighted to be the exhibiting and presenting at the RAPS Euro Convergence, 13-16 May 2025 in Brussels. Purdie Pascoe’s PMCF experts, Marcus Torr, Chris Webb and Tonika Chester are attending, presenting a poster and exhibiting on Booth 37.

We are delighted to have been shortlisted for this year’s BHBIA BOBI awards, celebrating the best of business intelligence in UK healthcare. Purdie Pascoe’s submission, in collaboration with Chiesi, 'Navigating the Storm: Improving Referral Behaviours to Accelerate Fabry Disease Care' has been shortlisted in the best customer insight category.

The research world is buzzing with AI. Everywhere you look, new tools promise faster, deeper, cheaper insights. But if you peel back the marketing gloss, a more nuanced question emerges: Where does AI genuinely help—and where does it fall short?

As Head of Innovation at Purdie Pascoe, Paolo Gambetti offers his perspective about innovation in healthcare market research. He addresses a range of important points such as key drivers of innovation, how his dedicated team identifies emerging trends and technologies and the impact of AI and machine learning in the space.

PMCF experts Chris Webb and Alice Robertson recently attended and presented at the 6th Annual European Medical Device and Diagnostic Clinical Evidence Strategy Conference in Berlin. This event brought together leading clinical experts and industry professionals to discuss key issues in advancing clinical evidence.

When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimize the true value of the voice of your customer? Watch this webcast in which Purdie Pascoe’s expert presenters, Head of MedTech, Sabera Hyderally and Director, Hazel Haskayne, show the true value of the Delphi Method.

In the third blog of our PMCF Insights Series, PMCF Manager Chris Webb, highlights why it is imperative for manufacturers to provide clinical evidence to show their devices perform as expected over its entire lifetime, as specified within the Device Regulation (EU-MDR 2017/745).

Find out how we used a staged qualitative approach to help our client understand the landscape of digital solutions in GI endotherapy with a focus on AI, data management (clinical and non-clinical), workflow, and supply management.

Stephen Potts and Seb Newton recently attended the 2025 UK One-Day EPHMRA meeting in London. The focus of the event was ‘Storytelling in Market Research’ and how as market researchers, our mission is to ensure the insights we deliver tell a meaningful, powerful story to a diverse range of stakeholders. This summary delves into key themes and presentations from experts in the field.

With over 25 years of experience in the industry, Hazel Haskayne offers valuable insights into pharmaceutical market research. She explores the evolution of the industry, addresses key challenges and solutions in launching new pharma products, and highlights the crucial factors to consider when selecting an agency for your market research needs.

Post-market clinical follow-up (PMCF) surveys have become a significant topic in the industry, offering a cost-effective solution for PMCF data collection. However, their effective implementation can be challenging. In this article, the PMCF experts at Purdie Pascoe focus on high-quality, case/patient-specific PMCF surveys that provide Level 4 data.