A message from co-founders Marianne Purdie and Guy Pascoe
When we founded Purdie Pascoe in 2008, our vision was simple but bold; to create a market research agency that truly understands the unique challenges and opportunities within the MedTech industry. As we unveil our refreshed brand, new logo, and refined positioning, we’re not just celebrating how far we’ve come, we’re reaffirming what has always been at our core.
In a world where many agencies claim to serve MedTech, very few are true specialists. MedTech isn’t just one of our sectors - it’s our sole focus. That’s what sets us apart. We’re proudly returning to our roots and doubling down on what we do best; helping companies like yours make smarter, faster, and more confident decisions.
From our earliest projects to the hundreds of partnerships we’ve built over the years, our journey, from a team of just two to now over 50 strong, and a fourfold expansion in our geographic footprint, has been shaped by curiosity, collaboration, and a relentless commitment to quality. MedTech has always been the foundation of those partnerships, and today, we’re more focused than ever on helping you succeed in this complex and fast-evolving space.
Why Purdie Pascoe?
We are more than a research agency. We are your strategic partner. Boutique in soul, creative in mind, agile in execution, and deeply embedded in the MedTech ecosystem. Our team of experts, including hands-on senior directors, bring decades of experience across medical devices, diagnostics, digital health, drug delivery, and precision medicine.
We care deeply about your success. That means we listen, challenge assumptions, and evolve with your needs, always striving to deliver commercial impact. We don’t just follow the brief; we help shape it.
MedTech Expertise
From surgical tools and implants to telemedicine and wearables, we understand the complexity of MedTech. As the industry shifts toward value-based care, we help you demonstrate measurable outcomes, navigate regulatory landscapes, and connect with the right stakeholders, from clinicians and decision-makers to technical experts.
Our specialised recruiting strategies ensure you reach the right voices, and our tailored methodologies, both quantitative and qualitative, deliver insights that drive smarter decisions.
Leaders in Post Market Surveys
We are proud to be an agency with a division solely focused on Post Market Surveys (e.g. PMCF/PMPF) implementation. With over 400 surveys conducted in the past five years, we’ve built unmatched expertise across device types and risk classifications.
Whether you need full-service support or help at specific stages, our team ensures you collect the clinical / real world data you need to remain proactive and compliant across global regulations. This focus has earned us the trust of manufacturers worldwide, strong partnerships with notified bodies and continuous repeat business.
Precision Medicine & Diagnostics:
Scientific Edge
Our dedicated team brings scientific depth and commercial acumen to help you understand diagnostic journeys, lab environment, and test adoption strategies.
Whether pre- or post-launch, we provide a holistic view of the market landscape, helping you stay ahead in a competitive market and bring your diagnostic to all patients.
Supporting Pharma's MedTech Evolution
Pharmaceutical companies are increasingly moving beyond the pill, developing delivery devices, wearables, and digital tools to improve patient outcomes. Yet many research agencies lack the technical, regulatory and design expertise to support this shift. That’s where we come in.
Purdie Pascoe has always been MedTech first. We understand the intersection of pharma and medical technology, and we bring a perspective few others can match. Our experience spans device development, UX design, and regulatory strategy, supported by a robust network of MedTech fieldwork partners and consultants.