Pharma’s MedTech Evolution

Delivering unmatched insights to enhance your strategy

Pharmaceutical companies are increasingly moving beyond the pill, developing delivery devices, wearables, and digital tools to improve patient outcomes. Yet many research agencies lack the technical, regulatory and design expertise to support this shift. That’s where we come in.

Purdie Pascoe has always been MedTech first. We understand the intersection of pharma and medical technology, and we bring a perspective few others can match. Our team, led by Led by Directors Stephen Potts, EphMRA board member, and Hazel Haskayne, has extensive experience spanning device development, UX design, and regulatory strategy, supported by a robust network of MedTech fieldwork partners and consultants.

Why work with us?
We offer a bespoke and truly collaborative experience

  • Specialist Expertise

    Our team has a wealth of experience in a vast range of therapy areas and markets. This breadth of knowledge means we are in prime position to conduct research in your specialist therapy areas where recruitment of respondents may be more difficult.

  • In-house Quant & Qual

    We have the advantage of overseeing most of our quantitative processes in-house; including programming, survey hosting and data processing. This means less cost to you, with optimized timelines, we deliver with quality. Furthermore, our Senior Team is involved at every step of your project.

  • Agility & Design Innovation

    We continually innovate our research approaches. We have mastered online communities and our bespoke brand equity model provides a comprehensive tool to support your brand growth. Design Innovation makes your market research deliverables come to life, to inspire action.

Find out about our team

Extensive therapy area expertise, including:

  • Aesthetics

  • Audiology

  • Autoimmune

  • Cardiovascular

  • Chronic pain

  • Consumer health

  • Dermatology

  • Endocrinology

  • Gastroenterology

  • Immunology

  • Infectious diseases

  • Nephrology

  • Neurology

  • Obesity

  • Oncology

  • Ophthalmology 

  • Psychiatry

  • Rare diseases

  • Respiratory

  • Surgical

  • Urology

  • Vaccines

  • Women's health

Full product lifecycle solutions:

  • Opportunity Assessment

  • Definition & Concept

  • Product Development

  • Verification & Validation

  • Launch & Beyond

Recent Insights:

Featured
A message from co-founders Marianne Purdie and Guy Pascoe
A message from co-founders Marianne Purdie and Guy Pascoe

In a world where many agencies claim to serve MedTech, very few are true specialists. MedTech isn’t just one of our sectors - it’s our sole focus. That’s what sets us apart. We’re proudly returning to our roots and doubling down on what we do best; helping companies like yours make smarter, faster, and more confident decisions.

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The Voices Project Asia
The Voices Project Asia

Stephen Potts, Director at Purdie Pascoe, was recently interviewed by Rohit Sahgal, Chief Editor and AI Strategist at TVP Singapore, for the first episode of the 6th season of the Voices Project Asia Podcast. They delve into a range of topics such the importance of relationships in Asia, innovation, finding a ‘killer insight’, navigating the era of ‘info-besity’, rare diseases and the growing role of AI in healthcare.

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IIEX Europe: Key Takeaways on AI and the Future of Research
IIEX Europe: Key Takeaways on AI and the Future of Research

Paolo Gambetti, Head of Innovation, recently attended the IIEX Europe Innovation conference in Amsterdam. In this blog, he summarises his key takeaways from AI-moderated interviews, smarter visual and behavioural testing, data quality and efficiency and thinking outside the (AI) box.

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Want to partner with us for your next market research project? Get in touch.

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  • “They really dig into the therapy area and the market; other agencies just don’t have the knowledge that they do. That means the first-round hits what we want. "

    Senior Director, Customer Insights & Business Analytics

Purdie Pascoe: Pharma’s MedTech evolution

The Purdie Pascoe Team
Stephen Potts, Director
Stephen Potts, Director

Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.

stephen.potts@purdiepascoe.com

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