TPP/Concept test of new in-licensing pharma product for a urological condition
The challenge
To assess the market potential and likely positioning of the product in Europe
To identify the key benefits and drawbacks of the product from the customer’s perspective
The approach
IDIs in a central location in each country supplemented by a series of TDIs
Purdie Pascoe project manager attended central location fieldwork
Experienced local moderators extensively briefed to conduct the interviews
Purdie Pascoe value added
Therapy area expertise
Qualitative capabilities
Extensive experience in TPP/concept testing
Good working relationship with both EU-based and US-based client teams
Presentation to senior level clients in both the EU and US
Business Impact
“The results from the research have been very well received. As a result of your work, the organization has now decided to pursue the opportunity in Europe as well as in the U.S.”
Manager, Global Market Research
