Conjoint research to assess the potential of a new product in ophthalmology
The challenge
Ascertain patient workload and better understand current diagnosis and management
Gauge awareness and knowledge of products in clinical trials
Test reactions to the profiles of the client’s drug and competitor drugs in development
Evaluate anticipated patient share for each product
The approach
Tele-depths with specialists in EU, Canada and India, and in-office interviews in China and Japan
Online survey in all countries except India where face-to-face interviews were conducted
Included Discrete Choice Modelling (DCM)
Purdie Pascoe value added
Prior knowledge and experience of therapy area
Trusted network of local moderators
Highly experienced statistician to advise and provide clear guidance on design and analysis of DCM
Interactive Excel DCM simulator
Business Impact
“Thank you both, the outputs of the research have already paid off! I have the team preparing a Japan development strategy post last week’s meeting and hope to achieve the same outcome for China.”
Portfolio Director, International Strategic Marketing
