Understanding the patient journey in an under-diagnosed urological condition
The challenge
Understand patient journey from symptoms to diagnosis and treatment, including language used and emotional impact
Validate diagnosis and treatment rates
Quantify patient pathways, time to treatment, HCPs seen and size of population likely to benefit from/use new product
The approach
Face-to-face, in-depth interviews with patients in 3 EU countries
Screening of large consumer panels to validate prevalence of condition
Extended screening of those with the condition to validate diagnosis & treatment rates
Detailed online survey among potential candidates for the new product
Purdie Pascoe value added
Prior knowledge and experience of therapy area
Purdie Pascoe director with industry-side experience heavily involved throughout
Shared words/phrases used to describe symptoms and feelings in local languages
Populated and further developed a forecast tool
Business Impact
“The findings from this research have provided some great insights to assist the communications agency as well as robust data to enable market sizing and forecasting.”
Senior Manager, Market Research
