Conjoint research to assess the potential of a new product in ophthalmology
“Thank you both, the outputs of the research have already paid off! I have the team preparing a Japan development strategy post last week’s meeting and hope to achieve the same outcome for China.”
Understanding the patient journey in an under-diagnosed urological condition
“The findings from this research have provided some great insights to assist the communications agency as well as robust data to enable market sizing and forecasting.”
Portfolio optimization in implantable cardiovascular devices
“For this highly strategic project, Purdie Pascoe suggested a creative and robust methodology. The survey was conducted very efficiently. The Purdie Pascoe senior project leaders were personally very much involved in the fieldwork and execution of the project, and they were available at all times to answer our questions. Their understanding of our industry was impressive.”
Launch preparation for an imaging agent for cancer diagnosis
“Purdie Pascoe were responsive, understood the category and were able to supply global and US insights in a timely manner. They were able to help work within tight timelines and budgets while providing high quality work. I have come to regard them as an objective and responsive part of our team.”
Developing growth strategies in orthopaedic devices
“We made the right choice in selecting Purdie Pascoe for our project. The team developed deep knowledge of the therapy area in a short amount of time. Their expertise in study design and market research tools provided great value to the project. They were responsive to our questions and were flexible with our requested changes throughout the project. The results were presented to executive management and led to our 5-year product pipeline for mature markets. We look forward to our next engagement with the team.”
ATU tracking in implantable cardiovascular devices
"Purdie Pascoe has done a fantastic job of managing our large, global tracking study! We have especially appreciated their ability to give good guidance on how to get data from more challenging markets such as Brazil, Australia and China. I would highly recommend them!“