ATU tracking in implantable cardiovascular devices
The challenge
Help our client track:
Product U and A, image, market changes
Assess results of key business growth initiatives and marketing messages
The approach
Annual quantitative survey in Europe, US, Japan, Brazil, China and Australia
Including key driver analysis
Purdie Pascoe value added
Strong therapy knowledge
Advanced quantitative capabilities
Good working relationship with senior stakeholders, allowing consultative / partnership approach to tracking these markets
Impactful insights and recommendations
Business Impact
"Purdie Pascoe has done a fantastic job of managing our large, global tracking study! We have especially appreciated their ability to give good guidance on how to get data from more challenging markets such as Brazil, Australia and China. I would highly recommend them!“
Senior Manager of Marketing Strategy
