Developing growth strategies in orthopaedic devices
The approach
Quantitative survey in the USA
Including customised conjoint design and market segmentation
The challenge
Help our client direct research and development initiatives and acquisition opportunities in order to maintain market leadership
Business impact
“We made the right choice in selecting Purdie Pascoe for our project. The team developed deep knowledge of the therapy area in a short amount of time. Their expertise in study design and market research tools provided great value to the project. They were responsive to our questions and were flexible with our requested changes throughout the project. The results were presented to executive management and led to our 5-year product pipeline for mature markets. We look forward to our next engagement with the team.”
Manager, Global Market Research
Purdie Pascoe value added
Strong therapy knowledge
Advanced quantitative capabilities
Innovative approach to conjoint design
Presentation to senior level clients with clear recommendations on where to focus R&D and/or acquisitions
