Portfolio optimization in implantable cardiovascular devices

“For this highly strategic project, Purdie Pascoe suggested a creative and robust methodology. The survey was conducted very efficiently. The Purdie Pascoe senior project leaders were personally very much involved in the fieldwork and execution of the project, and they were available at all times to answer our questions. Their understanding of our industry was impressive.

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case study, medical devices, qualitative 3B Digital case study, medical devices, qualitative 3B Digital

Message development for an implantable drug delivery system

“Purdie Pascoe consistently deliver on project briefs, which is why we have selected them as our preferred vendor going forward. I have not worked with a more professional outfit, the unique difference in Purdie Pascoe is its ability to tailor the research methodology to the business needs and reflect this in the final report recommendations.”

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Launch preparation for an imaging agent for cancer diagnosis

“Purdie Pascoe were responsive, understood the category and were able to supply global and US insights in a timely manner. They were able to help work within tight timelines and budgets while providing high quality work. I have come to regard them as an objective and responsive part of our team.”

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Developing growth strategies in orthopaedic devices

“We made the right choice in selecting Purdie Pascoe for our project. The team developed deep knowledge of the therapy area in a short amount of time. Their expertise in study design and market research tools provided great value to the project. They were responsive to our questions and were flexible with our requested changes throughout the project. The results were presented to executive management and led to our 5-year product pipeline for mature markets. We look forward to our next engagement with the team.

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