Message development for an implantable drug delivery system
The challenge
Understand the current landscape and where/how this new product might be used
Test key scientific messages for impact and credibility
Help to develop the positioning of the product in Europe and US
Results to inform overall brand communications strategy
The approach
Face-to-face in-depth interviews in local languages across the US and 5EU
Purdie Pascoe project manager moderated in US and UK
Experienced local moderators extensively briefed to conduct interviews in other EU markets
Purdie Pascoe value added
Solid therapy expertise from previous research
Smooth working relationship with client market research managers and product team
Strong moderation both in-house and through local network
Extensive experience in positioning and message testing
Business Impact
“Purdie Pascoe consistently deliver on project briefs, which is why we have selected them as our preferred vendor going forward. I have not worked with a more professional outfit, the unique difference in Purdie Pascoe is its ability to tailor the research methodology to the business needs and reflect this in the final report recommendations.”
Senior Director, Global Strategic Marketing
