TPP/Concept test of new in-licensing pharma product for a urological condition
“The results from the research have been very well received. As a result of your work, the organization has now decided to pursue the opportunity in Europe as well as in the U.S.”
Understanding the patient journey in an under-diagnosed urological condition
“The findings from this research have provided some great insights to assist the communications agency as well as robust data to enable market sizing and forecasting.”
Patient ethnography to evaluate the packaging of a biosimilar in Rheumatoid Arthritis
“This research enabled us to make an informed decision about which packaging design to pursue and how it should be modified to meet our customer needs better. Great work!”
Portfolio optimization in implantable cardiovascular devices
“For this highly strategic project, Purdie Pascoe suggested a creative and robust methodology. The survey was conducted very efficiently. The Purdie Pascoe senior project leaders were personally very much involved in the fieldwork and execution of the project, and they were available at all times to answer our questions. Their understanding of our industry was impressive.”
Message development for an implantable drug delivery system
“Purdie Pascoe consistently deliver on project briefs, which is why we have selected them as our preferred vendor going forward. I have not worked with a more professional outfit, the unique difference in Purdie Pascoe is its ability to tailor the research methodology to the business needs and reflect this in the final report recommendations.”
Launch preparation for an imaging agent for cancer diagnosis
“Purdie Pascoe were responsive, understood the category and were able to supply global and US insights in a timely manner. They were able to help work within tight timelines and budgets while providing high quality work. I have come to regard them as an objective and responsive part of our team.”